Broadband Video Company, Ooyala, Appoints New President and CEO

--Other New Hires Announced Monday by National Geographic, NDS, BigBand, Red Bee Media

Broadband video platform provider, Ooyala, announced Monday night that it has appointed Jay Fulcher as president and CEO, effective immediately. Fulcher, who will also join the company's board, replaces Ooyala co-founder and CEO, Bismarck Lepe, who will now take on the position, president of product strategy, and report to Fulcher. Fulcher most recently served as president and CEO of publicly held Agile Software, a provider of product lifecycle management solutions, and led its sale to Oracle in late 2007. Prior to that, he spent five years at PeopleSoft, where, according to Ooyala, he led the transformation of that company's $1 billion+ global services organization after being president of its $400 million products division. Prior to PeopleSoft, he held senior executive positions at Red Pepper Software and SAP. "Jay brings the necessary experience, track record and passion to lead our company," Ooyala's Lepe (who had made no secret of the fact that he was looking for a new CEO for the company) said in a prepared statement. "We are extremely pleased to have attracted a CEO of Jay's caliber to Ooyala. He will have an immediate impact on our aggressive plans for growth." Added Fulcher: "Online video is an increasingly fast-growing and strategic market, as traditional and new media channels finally converge. Ooyala is well positioned to not only be the industry's best video platform, but to provide the most personalized video experience to consumers and the most lucrative monetization platform to content owners. Ooyala's innovative products and customer-centric philosophy will enable the company to become the leader in this market. IP-based video is now a powerful reality and with that comes opportunities to better target advertising and deliver the content consumers want on their terms."

Ooyala claims to have over 500 media and enterprise customers, including Warner Bros., Electronic Arts and Sybase.

A number of other companies contacted [itvt] with personnel announcements Monday:

  • National Geographic Digital Media (NDGM) has named Robert Michael Murray VP of social media. The company says that Murray, who will report to NGDM president, John Caldwell, will be responsible for developing strategies that harness all existing and emerging social media platforms to engage with NationalGeographic.com users and to transmit National Geographic-curated stories and the Society's mission across all digital media. "All media is social in the current climate and media-consumption culture," Caldwell said in a prepared statement. "National Geographic is an inherently social company with an ongoing goal to connect people with stories and visuals. Robert will bring clarity to that effort and amplify the Society's voice when it comes to creating a cohesive and engaging user experience across myriad platforms and international audiences." According to NGDM, Murray has over 15 years' experience in combining strategy, creative storytelling and emerging technologies to help commercial, political, nonprofit and academic organizations meet institutional objectives, create brand loyalty and build relationships with global audiences. The company says that his resume includes stints building emerging technology and social infrastructure for Georgetown University; and leading creative and technical production for live and on-demand Web casts of high-profile events for such figures as then-Senator Barack Obama; former UK prime minister, Tony Blair; then-chairman of the Interim Administration of Afghanistan, Hamid Karzai; and Senator John Kerry. He was also a lead architect of the development and branding of a public Web site and media extranet for the 2000 Democratic National Convention and has served as a technical liaison for such shows as "The West Wing," "Hardball" and "Mad Money," NGDM says.
  • Interactive TV and conditional access technology provider, NDS, has named Ezio Sanchez Ramos sales director for Latin America. He will be based in Sao Paolo, Brazil, and will be part of the NDS EMEA and Latin America sales organization, run by NDS SVP, Caroline Le Bigot. NDS says that his appointment is part of a commitment to deploy key staff closer to existing and prospective customers, and that Brazil was chosen as Sanchez Ramos's base because it is the largest potential market for the company in Latin America. Sanchez Ramos will be tasked with overseeing all business development, sales and pre-sales activities in Latin America, as well as with identifying and developing new business opportunities in the region for NDS's cable, satellite and IPTV solutions. Prior to joining the company, he held business development positions at Telefonica Brazil and Irdeto. "We are committed to helping our customers transition to digital pay-TV solutions and the best way of doing this is to have experienced people on the ground," NDS's Le Bigot said in a prepared statement. "Latin America is an increasingly important market for us and Ezio Sanchez Ramos will play a significant role in helping us to better understand this region's specific requirements so that we can better meet operators' needs."
  • Digital video networking specialist, BigBand Networks, has named Sean Rooney SVP of worldwide sales. He will oversee the company's global sales organization and functions across all major accounts and will report to COO, David W. Heard. "Sean is a seasoned sales executive with a proven track record in strategic sales development and management," Heard said in a prepared statement. "His experience in breaking new ground with large, multi-national companies in the broadband industry will help us continue to grow, scale and add tremendous value to our customers, partners and shareholders." BigBand says that Rooney has over 20 years' experience in sales, business development, marketing and product management: according to the company, as a senior sales executive at Motorola, he built and integrated the on-demand systems group following its acquisition of Broadbus; at Broadbus, he built and managed the company's sales and service organization, managing global accounts such as Comcast, Time Warner, Charter, UPC, Rogers, Telenet and BSkyB; and at Sony, he spent around a decade growing a newly created unit to over $250 million in revenues. He also worked at VoIP company, Netrix. He has a bachelor's degree in political science from Ohio State University and a master's in international business from the University of South Carolina.
  • Red Bee Media, a provider of playout and creative services that was founded by the BBC in 2002 as BBC Broadcast, and sold off in 2005 to Australia's Macquarie Capital Alliance Group and Macquarie Bank, has named Alan Wright director and chief commercial office. Wright, who will report to CEO Bill Patrizio, was previously SVP of business development, sales and marketing for Technicolor Digital Content Delivery. According to Red Bee, prior to his stint at Technicolor, he led business development for many of Motorola's high-profile businesses in Europe, the Middle East, Africa and India, and held various positions with systems integrators and professional service companies. He will be a "key member" of the Red Bee Media Executive Leadership Team that Patrizio set up earlier this year and will take full responsibility for Red Bee's consolidated commercial organization, the company says. He is a Chartered Electronic Engineer, and holds degrees from the Universities of Glasgow and Durham. He was also recently appointed a Fellow of the Institution of Engineering & Technology.
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