Verismo in Over-the-Top-TV Deal with MediaMall Technologies

--MediaMall PlayOn Will Allow VuNow Users to Access Hulu, Netflix, CNN and More

Verismo Networks, a Silicon Valley-based company that offers an over-the-top-TV platform called VuNow (note: the platform has traditionally been offered in conjunction with a small set-top box device called the PoD; however, back in February, Verismo announced the launch of a global OEM initiative targeting consumer OEM's, content aggregators and ISP's--see the article published on itvt.com, May 8th), announced Tuesday that the VuNow platform can now play content from, among other sources, Hulu, Netflix, CBS, CNN, ESPN and Amazon Video On Demand via MediaMall Technologies' PlayOn media server. The latter is billed as a combined browser and UPnP digital media server that will enable the VuNow PoD devices to offer a range of premium content in the on-screen menu. Verismo and MediaMall say that they have worked together to optimize the video quality of PlayOn on the VuNow.

The new programming offerings enabled through Verismo's partnership with MediaMall will, according to the company, join a line-up of VuNow content that includes broadband video from YouTube and other sites (note: the company claims that VuNow allows searches for video content from "thousands" of sites via technology from vTap), streaming digital music from Rhapsody, movies from CinemaNow, various live TV channels and Shoutcast audio stations, and personal media delivered through the home network from a connected PC or NAS device. "We have been consistently upgrading our device with compelling new features since we launched, making the VuNow the absolute best-in-class device available today for the price," Verismo CEO, Prakash Bhalerao, said in a prepared statement. "We are committed to bringing all the best the Internet has to offer to the television. Our alliance with MediaMall is one more step to prove our commitment to this philosophy." Added MediaMall CEO, Jeff Lawrence: "We are pleased to partner with Verismo and offer a broad array of great Internet video content to VuNow customers. We are committed to offering PlayOn to the broadest number of consumers, and supporting the VuNow devices is another example of our commitment to consumers."

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North America