Discovery Channel App Launched for iPhone/iPod touch

--Blockbuster in Mobile Handset Integration Deal with Motorola

Discovery Communications announced Tuesday the launch of a free Discovery Channel iPhone/iPod touch application in the Apple App Store (note: it is located in the App Store's "Entertainment" category). According to the company, the app--which was designed and built by Rhythm NewMedia--offers an extensive collection of video clips from its flagship channel's shows, including "Mythbusters," "Man vs. Wild," "Dirty Jobs," "Time Warp," "Deadliest Catch," "Cash Cab" and "Shark Week." "Consumers are increasingly looking to enjoy their entertainment while mobile, and our new Discovery Channel App offers the ultimate on-the-go fan experience for iPhone and iPod touch," Doug Craig, Discovery Communications' SVP of digital and home entertainment, said in a prepared statement. "We are excited to bring viewers another compelling option with which to experience our high-quality content and satisfy their curiosity in way that fits their lifestyle."

In addition to video clips, the new Discovery Channel App offers quizzes, photo galleries, programming schedules, and updates from Discovery News; as well as the ability to share content via email and to save favorites. The app also offers links to the iTunes Store, where Discovery offers a selection of full-length episodes of its shows for purchase. Discovery previously launched an iPhone app, called "Cannon Challenge," that allows users to play a non-line-of-sight targeting game.

In other mobile content news: Video rental chain, Blockbuster, announced Tuesday a deal to feature its BlockBuster OnDemand movie download service on select Motorola phones. Those phones, the company says, will offer an exclusive Blockbuster OnDemand application, providing "on-the-go download access" to a digital library of thousands of current Blockbuster OnDemand movies. "Motorola is a recognized global communications leader and extending the Blockbuster brand and our OnDemand service into their portfolio of innovative new phones is a natural extension of our digital strategy," Kevin Lewis, Blockbuster's SVP of digital entertainment, said in a prepared statement. "People are increasingly relying on their mobile phones to stay connected to the things they love the most--including their favorite movies and TV shows. The integration of our Blockbuster OnDemand service into Motorola's mobile phones will provide access to thousands of movies from the moment someone initiates their service."

According to Blockbuster, its new partnership with Motorola, which represents its first foray into the mobile VOD space (note: the company has previously announced OTT deals with Samsung and TiVo), will further what it calls its "multichannel vision of eventually enabling customers to use [its] Blockbuster OnDemand application with multiple consumer electronics and portable devices, such as PC's, portable media players, Blu-ray Disc players, PVR's, set-top boxes, mobile phones and Web-connected TV's."

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