Interactive TV Games Company, PlayJam, to Unveil TV Widgets

--Widgets Based on Yahoo!-Intel Widget Architecture

PlayJam, the pioneering interactive TV games service provider that was acquired by OpenTV in 2001 (through the acquisition of its parent company, Static 2358), and that was re-purchased in early 2008 by its founder, Jasper Smith (see [itvt] Issue 7.77 Part 1), contacted [itvt] last week to let us know that it will be showcasing new TV Widgets with Yahoo!, Intel and Samsung at the upcoming IFA show in Berlin (September 4th-9th). According to the company, the widgets will offer an "enhanced user experience" by providing faster and simpler access to additional key game features such as user accounts, leaderboards, points and a range of competitions that players can enter. Because new connected TV sets are "always on," the company says, they allow it to deliver a "more integrated" and "sticky" games experience.

PlayJam says that it has selected its most popular games from the past few years for porting to the Yahoo!-Intel Widget platform. According to the company, the selected games include both free and pay-to-play casual and skill-based titles and will target a broad demographic. "We're really excited to be working with Yahoo!, Intel and Samsung at the forefront of the Internet-enabled TV era," PlayJam founder and CEO, Jasper Smith, said in a prepared statement. "Bringing the engaging PlayJam experience to millions of TV sets in multiple countries will significantly fuel further growth of the brand." Added Yahoo!'s VP of connected TV, Patrick Barry: "By creating this revolutionary new Internet experience and combining our technology with the global distribution of major consumer electronics and content partners, we enable consumers to access the relevant information and content to enhance their television watching experience. Yahoo! has combined key attributes of the Internet, including openness, community, and personalization, with the power of television."

In addition to demo'ing its new TV widgets in Yahoo!'s, Intel's and Samsung's booths at the IFA, PlayJam plans to demo them in Yahoo!'s and Samsung's booths at the IBC show in Amsterdam (September 11th-15th).