ActiveVideo, Videon Partner to Bring Interactive TV to Consumer Electronics Devices

--Joint Solution to Be Demo'd at This Week's Intel Developer Forum

ActiveVideo Networks announced Monday that it has embarked on a joint initiative with Videon Central, a company that specializes in digital video solutions and Blu-ray Disc middleware. According to ActiveVideo, it will work with Videon to combine its cloud-based processing capabilities with the latter's core middleware technologies, in order to expand the availability of the rich, Web-based interactive TV experiences that its platform enables. It says it anticipates that the joint solution will be available on Web-connected TV sets, Blu-ray Disc and DVD players, and other CE devices in "millions" of homes by the end of next year. "Consumers overwhelmingly buy new video entertainment products based on one factor: how that device can enhance their viewing experience," Videon president and CEO, Todd Erdley, said in a prepared statement. "ActiveVideo works seamlessly with our device-based solutions to deliver the greater levels of engagement and increased depth of content that can increase consumers' enjoyment and drive buying decisions." Added ActiveVideo president and CEO, Jeff Miller: "Through its work with BD and DVD middleware and its relationships with major silicon and CE equipment manufacturers, Videon Central has established itself as a leader in enabling the highest-quality digital video experiences. By entering into a partnership with them, we can ensure the accelerated availability of solutions that will help to increase adoption of the next generation of CE devices."

ActiveVideo (formerly ICTV) bills its platform as intelligently streaming both traditional and Web-based content to digital set-top boxes and Web-connected CE devices and as combining the personalized, dynamic, socially connected experience of the Web with the quality, immediacy and remote-control navigation that end-users expect from television. The company says that it enables, among other things, rich interfaces and graphics optimized for TV and remote control navigation; social networking on TV; and targeted, actionable advertising. The platform, which earlier this year ActiveVideo announced had been deployed by Oceanic Time Warner Cable, and which is also believed to be in the process of being deployed by Cablevision--see article published on itvt.com, June 24th--carries out its heavy-duty processing at the headend, allowing it to work with low-resource legacy set-top boxes or CI+ CAM's that have been equipped with a small-footprint software client. The company claims that the platform will be available in over 5 million homes by the end of the year.

ActiveVideo and Videon are demo'ing their joint solution at the Intel Developer Forum this week (September 22nd-24th), at Moscone Center West in San Francisco.

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