KIT Digital in New IP Video Deal with the Associated Press

KIT Digital, a provider of IP-based video management technologies (note: the company, formerly known as Roo, announced earlier this week that it had acquired pioneering broadband video company, The FeedRoom--see the article published on, October 6th), said Tuesday that it has signed a new deal with the Associated Press (AP) to manage and deliver the latter's video content globally. The new deal builds on a 10-year relationship between KIT Digital and the AP, and, according to KIT Digital, will deepen technology integration and improve service provision for the AP's clients around the world. The company says that the deal extends its existing license and service agreements with the AP, and was executed in the context of "ongoing discussions" between the parties regarding potential collaboration in emerging IP video areas, including "IPTV-enabled television" and high-bandwidth mobile networks.

According to KIT Digital, the new deal will see the AP continuing to use the company's VX Video Management Platform to manage, modify, syndicate and deliver digital video news content; and will see the company continuing to operate (and continuing to develop), the AP's content distribution exchange, which was built by KIT (note: is billed as allowing Web site and mobile operators and commercial news broadcasters to browse and download AP news, entertainment and sports video in the appropriate format for their individual needs). In addition, KIT Digital says, the deal will see it continuing to edit, localize and syndicate exclusive, unedited AP content for KIT Digital customers, including the Wow!TV service. It says that this localization service involves the dubbing of news, sport and entertainment content in more than 15 different languages. "This renewed alliance clearly demonstrates our industry leadership in delivering IP video management systems for the world's leading news producers, whether for online, mobile or traditional news broadcast," KIT Digital president, Gavin Campion, said in a prepared statement. "We expect the agreement to take our joint offering to a new level of technology enhancement integration, and advance AP's position as the world's most relied-upon news source."

North America