Sky Launches Mobile TV App for iPhone/iPod touch, CBS Launches Android Versions of its Apps

UK satellite TV operator, BSkyB, announced Tuesday that its Sky Mobile TV service is now available on the Apple iPhone and iPod touch. The company has developed a Sky Mobile TV app specifically for the iPhone/iPod touch: the app allows users to stream live TV via WiFi, and available channels include Sky Sports News, Sky News, ESPN, At The Races and all the Sky Sports channels. According to Sky, this means that users will be able to watch coverage of all live televised Barclays Premier League, Clydesdale Bank Scottish Premier League and Coca-Cola Football League soccer games, as well as live coverage of international and domestic cricket, PGA European Tour golf, Guinness Premiership rugby and a range of other sports. In addition, Sky says, the app will provide live breaking news from Sky News. "In less than a year we've already seen millions of downloads of Sky's Apps from the App Store," David Gibbs, Sky's general manager of mobile, said in a prepared statement. "Our new Sky Mobile TV App combines the demand for great live TV on the move with the high-quality viewing experience offered by iPhone and iPod touch. Sky Mobile TV offers more choice, control and flexibility for customers, ensuring they can access the content they want, at a time that's convenient to them, on the screen of their choosing."

According to Sky, the new app, which can be downloaded free of charge, allows users to browse the Sky Mobile TV EPG for free, in order to see what programming is available over the next 24 hours. However, in order to view live TV, users must subscribe to Sky Mobile TV for £6 a month and register for a Sky customer ID. Other iPhone/iPod touch apps offered by Sky include Sky+ Remote Record (enables remote management of the Sky+ DVR), Sky News, Sky Sports Cricket Score Centre, and Sky Sports Football Score Centre. The company claims that there have been 2 million downloads of the apps to date.

In related news: CBS Mobile said Tuesday that it has developed Android versions of its and CBS Sports Mobile Football applications, and that the apps are now available for free in the Android Market. "With millions of Android handsets expected to ship in 2010 from a wide range of manufacturers, CBS Mobile is excited to take apps that have proven to be widely popular to users on other platforms and extend them to Android customers," Sam Parker, general manager of CBS Mobile, said in a prepared statement. "Android provides a great platform to deliver dynamic mobile apps to an even wider audience."

According to CBS Mobile, the app allows users to search and access thousands of videos and shows anywhere in the US, across WiFi, 3G and EDGE networks. Features claimed for the app by the company include:

  • "Easy Browsing," which lets users browse through's library of video clips and full episodes by feature, show or channel.
  • "Watch and Discover," which allows users, when watching a video, to simultaneously browse through thumbnails of other videos without interrupting their viewing experience.
  • "My TV," which lets users select their favorite shows in order to create a custom video feed.

Features claimed by CBS Mobile for the CBS Sports Mobile Football app include:

  • In-depth NFL coverage, including live scoreboards and game centers with near real-time play-by-play, box scores, breaking news, and VOD from CBS Sports.
  • The ability for users to control their Fantasy Football teams, by, for example, setting line-ups, viewing roster trends and adding or dropping players. The app also provides "My Player" news, CBS Mobile says, and "exclusive advice" from fantasy sports experts.

CBS Mobile says it partnered with Rhythm NewMedia to develop the app and with July Systems to develop the CBS Sports Mobile Football app.

North America