Launches "DVR" Functionality, an online portal for TV listings and other TV-related content (note: the site, which, along with TV Guide Network, is part of a joint venture owned by Lionsgate and One Equity Partners, claims to reach 21 million unique users each month), announced Wednesday that it has launched "DVR" functionality, enabling users to select their favorite TV shows, organize them in one location and watch them online at their convenience. "My DVR," as the new feature is called, also provides users with notifications whenever new episodes of their favorite shows become available.

According to, the new feature is designed to personalize the site's flagship offering: its Online Video Guide, which launched in November, 2007, and which it claims makes over 700,000 videos available to users, including full episodes of TV shows from all the major broadcast and cable networks, music videos, movies and Web-only content (note: most of the videos are hosted not by itself but on sites such as Hulu and "'s latest innovation makes it easy for fans to watch what they want, when they want it," Paul Greenberg,'s EVP and general manager, said in a prepared statement. "My DVR is an exciting development in the digital evolution of the TV Guide brand."

Other features recently launched by include Facebook Connect integration, an iGoogle social gadget, and a customizable iPhone application.

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