Livestream Launches Live Video Streaming for the iPhone/iPod touch

--Service Requires No Application or Player to Be Downloaded

Livestream (formerly Mogulus), a New York-based company which offers a platform that enables amateurs and professionals to produce and distribute live TV on the Internet, last week announced the immediate availability of a free service for streaming live to the iPhone and iPod touch. According to the company, users of its flagship Livestream Procaster platform can now start streaming live to the iPhone/iPod touch audience over 3G or WiFi, with less than five minutes of set-up.

Livestream claims to be the first company to offer a turnkey streaming service that uses the new H.264 HTTP live streaming functionality included in the native QuickTime player that Apple has pre-installed in the iPhone. This, the company says, means that Livestream producers do not need to obtain iPhone App Store approval in order to launch their own iPhone live streaming channel and that their viewers do not need to install any application: streams are viewed using the iPhone's Safari browser, the company says.

Livestream also says that it is providing a simple Representational State Transfer (REST) API that will allow developers to integrate live streaming into their own iPhone Web sites or applications. According to the company, Livestream Procaster includes a free streaming encoder, which means that no third-party application or license needs to be purchased in order to stream live to the iPhone using Livestream. "A key breakthrough is that the service doesn't require any proprietary player or application to be installed on the iPhone," Livestream co-founder and CEO, Max Haot, said in a prepared statement. "Producers are free to integrate the iPhone live stream with their own Web site, iPhone portal or iPhone application using the API provided."

According to Livestream, in order to take advantage of its platform's iPhone live streaming capability--which debuted with a live stream of Thursday's NewTeeVee Live conference--producers must simply download and install Livestream Procaster for the PC or Mac from the company's Web site, connect their video camera or Web cam, select "iPhone 3G Quality," and press "Go Live." Viewers can then view the live stream on their iPhone or iPod touch by pointing their Safari browser to the channel they want to view at iphone.livestream.com, the company says.

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