AT&T Launches Two More Interactive TV Apps on its U-verse TV Platform

--Apps are "Caller ID on TV" and "Offers On Demand"
--Company Has Launched 12 IPTV Apps This Year

AT&T on Tuesday announced the launch of two free interactive TV applications on its Microsoft Mediaroom powered IPTV platform, U-verse TV: Offers On Demand, an app that allows customers to redeem a coupon code on-screen for discounts on movie rentals; and Caller ID on TV. The launch of the new apps brings the number of free apps that have been rolled out on U-verse TV, since its initial launch, to 20--with 12 of those apps having been launched this year alone. "These apps make U-verse services even more useful and interactive for our customers, and that's exactly what every app should do," Jeff Weber, VP of video services for AT&T Mobility and Consumer Markets, said in a prepared statement. "This has been a big year for U-verse TV applications. We're delivering apps that not only enhance what you can do on your TV screen, but add value across your entire U-verse experience."

According to AT&T, Offers On Demand lets customers enter a coupon code on channel 199 in order to instantly redeem a coupon for a movie rental. The company says that the app will also save a list of the customer's available coupons and their expiration dates, should the customer want to return and watch the movie later. Coupon codes for Offers On Demand can be found on channel 200, at, and in AT&T's monthly U-guide magazine. In addition, AT&T says, U-verse TV and AT&T wireless customers can also opt in for Offers On Demand coupon codes via U-verse Mobile Alerts, by texting "On Demand" to 9696. The first coupon code is scheduled to be available on November 23rd.

As its name implies, U-verse Caller ID on TV lets customers view their U-verse Voice Caller ID and voicemail notifications on their TV screen. Without interrupting viewing, AT&T says, the app displays a small message on the screen for six seconds, whenever a new call or voicemail is received. AT&T says that the app is now available to all U-verse TV and Voice customers in Austin, and will be rolled out on a market-by-market basis to all U-verse markets. Caller ID on TV is the latest in a series of apps that integrate AT&T's U-verse TV and Voice services: customers can already view a log of recent incoming calls on the TV screen via an app called Call History, and can initiate a phone call from their TV with an app called Click to Call.

The 12 interactive TV apps launched by AT&T this year include:

  • U-verse TV Multiview, which lets customers watch up to four channels at once, and use their remotes to select which channel should be displayed as the main one, with audio. The app just won a TelcoTV Vision Award. (Note: AT&T says that a Multiview implementation, dubbed ESPN Full Court Multiview, is now available for customers who subscribe to the ESPN Full Court package; the app lets basketball fans view four channels of ESPN college basketball coverage simultaneously on channels 4500 and 621.)
  • Mobile Remote Access for iPhone, which allows customers to schedule and manage DVR recordings and search program listings from that device.
  • Media Share, which lets customers stream personal photos and music files located on a home PC to any connected TV in their home.
  • TV Awards and New Shows, which is designed to enable customers to follow the fall season's award shows and series premieres.
  • Weather On Demand, which provides information on current weather conditions and detailed forecasts for any US city.
  • Yahoo! Sports Fantasy Football, which lets customers manage their fantasy teams via the AT&T U-verse TV U-bar (note: the latter is intended to provide easy access to personalized sports, weather, stock and traffic information from the TV screen without interrupting viewing).
  • College Basketball from Yahoo! Sports, which lets customers view tournament brackets, a personalized completed bracket, game summaries, box scores and other information through the AT&T U-bar.
  • Film Awards Interactive, which provides bios, previews and full-length versions of award-nominated films.
  • 2009 Masters, which offered a regularly updated leaderboard, player scorecards, stats, bios, news updates, tournament photos, and video archives.
  • On Demand Top Picks, which provides rental recommendations based on past rentals and lists the top-10 titles U-verse TV customers are renting. According to AT&T, the app is now available to customers in Los Angeles, Cleveland, Hartford, St. Louis, Atlanta, Sacramento, San Antonio and Austin, and will be rolled out to all U-verse TV markets next year.

Other U-verse features include Total Home DVR, which lets customers manage and watch recorded programs from a main DVR on any U-verse connected TV in their home; the ability to program DVR recordings from a Web-connected mobile phone or PC; and around 110 HD channels.

A demo video of Caller ID on TV and Offers On Demand is embedded above.


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