SeaChange's AdPulse VOD Ad Insertion Solution in Field Tests with Comcast Media Center

--Sunflower Broadband, HealthiNation Participating in First Set of Field Tests

VOD and advanced advertising technology provider, SeaChange International, will today announce that its AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center's (CMC) VOD content distribution platform, which reaches around 35 million US households.

According to the company, Lawrence, Kansas-based cable operator, Sunflower Broadband (whose systems have frequently served as test beds for new technology, and which has been using dynamic VOD advertising on its local content platform for the past three years), and HealthiNation, a company that specializes in health-related educational and "lifestyle" videos, have agreed to participate in the initial field trials, which follow several months of lab testing at the CMC.

Once field testing has been successfully completed, SeaChange says, the solution will provide the CMC's cable programmer and MSO customers with additional ad revenue and marketing opportunities that take full advantage of SCTE standards and CableLabs specifications. "Advertising revenues play an essential role in monetizing the video-on-demand service platform and we are looking forward to expanding the on-demand ad insertion options available to our content and MSO partners through the addition of the AdPulse solution," CMC SVP and COO, Gary Traver, said in a prepared statement. "We are working with SeaChange to provide a rigorously tested and standards-driven solution that will allow cable programming networks and system operators to reap the benefits of the on-demand advertising greenfield." Added SeaChange chief strategy officer, Yvette Kanouff: "CMC and SeaChange have by far the most extensive reach and experience among on-demand partners to the industry, naturally complementing our respective content services and technology expertise to provide an immediately meaningful strategic opportunity for cable."

North America