New NBC Social Media Game Rewards Viewers for Promoting "Chuck" on Facebook, Twitter, MySpace

NBC last week announced the launch of a new social media game, called "Mission: Chuck Me Out" (http://www.chuckmeout.com), that is designed to reward viewers who use popular social networking sites to promote the network's returning action-comedy series, "Chuck" (note: the series' third season premieres at 9:00PM Eastern, January 10th, before the series moves to its regular day and time--Mondays at 8:00PM Eastern--on January 11th). According to the broadcaster, the game's grand prize winner will, among other things, have a photo of themselves featured in an upcoming episode as part of a "Chuck flash." "The fans of 'Chuck' have been incredibly passionate and supportive of the show," Adam Stotsky, president of NBC Entertainment, said in a prepared statement. "We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives."

According to NBC, the game will run from December 10th through March 8th, and is designed to encourage viewers to use social networking services to spread the word not only about the new season but also about various "Chuck"-related features offered on NBC.com. In order to play the game, viewers first log on to http://www.chuckmeout.com, an NBC site that launched last summer and that provides "Chuck" fans with a range of video and interactive and social features (see the article published on itvt.com, July 29th): they can sign up using their existing Facebook, MySpace or Twitter accounts, NBC says. They are then awarded points for taking what NBC terms "various Chuck-based actions" within those networks: thus, for example, the broadcaster says, if they become a fan of the "Chuck" Facebook Fan Page, they will earn points. Other ways to earn points include mentioning "Chuck" on one's Twitter account or getting one's friends to click on a link to watch full episodes of the show on NBC.com. In addition, NBC says, there will be daily tasks that offer viewers additional opportunities to earn points by linking to specific "Chuck" videos and articles or to other "Chuck"-related promotions: according to the broadcaster, each time one of their friends clicks on a link they have posted, a player will earn additional points and thus be encourage to promote the show further.

The player with the most points at the completion of the game will receive the grand prize, NBC says, while players who reach a "base level of points" will be eligible to win various runner-up prizes, such as a DVD of "Chuck's" second season, autographed by the show's star, Zachary Levi.

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North America