Charter Launches VOD Reminder Service, Claims Record Usage of its VOD Platform

--Hannover House in Multiple VOD Deals, Verizon FiOS TV Releases List of Top-10 VOD Movies
--BBC iPlayer Continues to Perform Strongly

Cable MSO, Charter Communications, has launched an "on-demand reminder service" that sends customers text or email reminders, alerting them to new movie releases, events and premieres available on its VOD platform. Customers can register to receive the reminders, which are based on both title and category searches, at http://www.charter.net/reminders.

Charter also claims that its VOD service--which launched nine years ago and which it claims offers around 6,000 movies and TV shows, 600 of which are available in HD--is proving increasingly popular with its customers: according to the company, its digital customers watched a record 110 million programs between July and September of 2009. The company ascribes credit for its VOD platform's growth in part to the increased availability of movies on the platform day-and-date with their DVD release. Five day-and-date movies were available on the platform last month: "Terminator Salvation," "Julie & Julia," "Taking Woodstock," "Perfect Getaway," and "9"; and six are slated to be available this month: "The Final Destination," "The Hurt Locker," "The Invention of Lying," "Whiteout," "Fame," and "Surrogates."

In other VOD news:

  • Hannover House, which claims to own or control the distribution rights to over 150 movie and TV properties, says that it has entered into "direct access agreements" with over a dozen of the top US-based VOD providers and retailers, and that it will begin offering VOD titles, both through cable platforms and the Internet, next month. "This is a major, structural development for the company," Eric Parkinson, CEO of Hannover House and its corporate parent, Target Development Group, said in a prepared statement. "We see video-on-demand emerging in 2010 as a significant revenue source for Hannover House and other studios with large content libraries. Quality and security issues with the technologies have been resolved, making VOD the easiest way for consumers to access entertainment. As a rights owner and distributor, Hannover saves on the manufacturing and freight costs associated with DVD's and Blu-ray videos, plus benefits from the faster and more direct payment stream. It's a highly-profitable method to deliver entertainment and our new structure should maximize these results." Hannover House says that it will release a complete listing of its VOD partners later this month.
  • The BBC has released usage figures for its BBC iPlayer online catch-up TV service. The service continues to show strong growth: according to the corporation, it is now attracting over 5 million uniques per week and generating 80 million requests per month.
  • Verizon FiOS TV has provided a list of the 10 most popular VOD titles on its platform in 2009.

 

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