Connected TV Game Forum Launched

--Founder Members are Accedo Broadband, Betfair, PlayJam, RallyPoint, Two Way Media

Five companies in the interactive TV and online games/gaming space--Accedo Broadband, Betfair, PlayJam, RallyPoint and Two Way Media--announced Tuesday that they are establishing a new forum for the development of games on connected TV. The companies say that online games are a major driver in the multiplatform digital entertainment arena, attracting 38% of Internet users and generating billions of downloads via mobile and digital TV platforms, and that they believe such games will act as a "prime motivator for consumers to connect their TV's to the Internet."

According to the companies, the Connected TV Game Forum seeks to "galvanize a common approach" to gaming requirements for connected TV devices, including functionality, features and open standards; and to "voice a clear, collective opinion" on the technical and commercial factors that are required for compelling games services, primarily targeting key consumer electronics platforms. The Forum is inviting other companies developing games and gaming-related applications to join it, in order to provide "synchronized requirements" to the connected TV industry. "Casual gaming is clearly one of the great opportunities for connected TV and has proven consumer interest and willingness to pay," Accedo Broadband CEO, Michael Lantz, said in a prepared statement. "At Accedo we remain committed to the vision of connected TV, and will through the Forum jointly drive gaming and application requirements and standards for any online TV solution." Added Rallypoint CEO, Jeff Allen: "The combination of Internet and the television in the form of 'TV apps' is a perfect combination for the 30 million diehard fantasy sports gamers that watch live sports broadcasts and track detailed stats on the Internet. As more connected TV platforms come to the market, it is important that device OEM's work with content owners and aggregators to promote common user interfaces and standards so that consumers will not become disenchanted with this huge promise." And added Betfair CEO, Simon Miller: "Betfair is excited by the opportunity offered by connected television and fully supports the Connected TV Game Forum in its promotion of gaming services that can be delivered over this new platform. Games and gaming applications will become key revenue streams for manufacturers and operators, and we expect the forum will make a strong case for platform standardization so that new products can be brought to market quickly and distributed easily."

The Connected TV Game Forum has launched an informational Web site at:

North America