New iTV Doctor Column on Playcast Media's Technology for Enabling Console Games on Legacy STB's

--Plus the Ladies of ITV Look Back at the Past Year in Interactive TV and Forward to 2010

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week's column features Peter Flood, head of business development for North America at Playcast Media, discussing how that company's technology enables video games--including sophisticated console games--to be played on legacy set-top boxes.

We have also just published a new episode of our talk radio show, "Radio [i]tvt," in which the Ladies of ITV--Leslie Ellis, principal of, columnist at Multichannel News and senior technology advisor to CTAM; Rebecca Rusk Lim, senior director of advanced services at Starz; and Stephanie Otto, co-founder and CEO of Brainstorm Communications--look back at the past year in interactive TV and forward to 2010. Topics discussed include the emerging importance of the cloud; the rise of over-the-top (OTT) TV and the new navigation and usability challenges it presents; how well the cable industry is meeting new competitive and technological challenges; the emergence of interactive TV widgets and app stores; the current status and future of EBIF and tru2way; how Canoe Ventures will impact the interactive TV industry; Android and TV; the emergence of 3D TV; the rise of interactive video hotspotting; and much, much more.

In addition, [itvt] blogger, Edgar Villalpando, SVP of marketing at ActiveVideo Networks, argues that "somewhere along the line we've lost the true message of TV Everywhere."

North America