Sky News iPhone/iPod touch App Surpasses 1 Million Downloads

Sky News said Monday that its iPhone/iPod touch application has been downloaded over a million times since its launch last May. The UK satellite TV operator's news arm also announced Monday that it is launching a new mobile Internet service. (Note: Last week, Sky News also announced the launch of an interactive TV widget for the Yahoo! Widget Engine--see the article published on itvt.com, January 11th.)

The free Sky News iPhone/iPod touch app delivers breaking news via video, images and text, and offers various content categories, including top stories, UK news, sport, business, world news and showbiz news. According to Sky News it passed the one-million-downloads milestone at the beginning of this month, and consistently appears in the top free downloads chart for Apple's UK and Ireland App Store.

The new Sky News mobile Internet service, meanwhile, is billed as delivering the best experience specific to each user's mobile device. It is available free of charge and is accessed through http://m.skynews.com: according to Sky News, smartphone users will automatically be directed to a version of the Sky News Web Mobile site that carries text, pictures and videos, and will also be able to access Sky Mobile TV via their operator or directly via their iPhone or iPod Touch. A text-based standard service is available for users with more basic devices, according to the company, as well as an "enhanced" version of the standard service that offers thumbnail images in addition to text. The news content will be exactly the same across all three versions, Sky News says, and will mirror the content offered on the iPhone app. "In less than a year we've already seen millions of downloads of Sky's various iPhone apps and the Sky News app has been an important factor in this" David Gibbs, Sky's general manager for mobile, said in a prepared statement. "Now, by launching our mobile Internet service beginning with Sky News, we are able to provide a tailored experience to the increasing number of customers looking to access Sky News via their mobile."

Region: 
UK/Ireland