Ooyala, NTT Smartconnect Partner to Sell Co-Branded Broadband Video Platform in Japan

Broadband video platform provider, Ooyala, will today announce that it has entered into a partnership with NTT Smartconnect--a subsidiary of Asia's largest telco, NTT Holdings--to sell a localized, co-branded version of its flagship Backlot video platform in Japan. According to the company, which says that the deal will establish it as a leading video technology provider in Japan (a market in which rival Brightcove has been enjoying some success--see, for example, the article published on itvt.com, December 7th), it will begin marketing and selling the new video platform in Japan in partnership with NTT Smartconnect next month. The Ooyala-NTT deal follows an MOU that was signed by the companies last year and that outlined specific capabilities that would be developed for the Japanese market. Ooyala says that it expects to announce a number of additional deals in the Asia-Pacific region in the coming weeks.

According to Ooyala, Osaka-based NTT Smartconnect has been providing Japanese enterprises with housing, hosting and streaming media solutions for a decade, and counts some of Japan's biggest media companies, including MBS and ABC, as customers. Ooyala says that its partnership with NTT Smartconnect will enable the latter's customers to gain access to the entire scope of its video platform, enabling them to easily transcode, manage, distribute and monetize their video content. The company stresses the platform's real-time analytics engine as a major differentiator, claiming that it provides content owners with "unparalleled visibility" into how their content is being consumed. Ooyala says that its relationship with NTT Smartconnect will allow the Japanese company to leverage Ooyala's new reseller platform, enabling it to manage and provision accounts from a single interface, and that the new product will also enable NTT Smartconnect to scale its video platform business more efficiently. "Ooyala's video solution will give our customers access to the most sophisticated video platform on the market," NTT Smartconnect president, Mitsuyoshi Okamoto, said in a prepared statement. "Video is becoming an important asset in all of our customers' online media strategies because it efficiently conveys messages and ideas. We've known about Ooyala for almost two years and have been very impressed with their impressive growth and the way that they have led the way in terms of innovation." Added Ooyala president and CEO, Jay Fulcher: "NTT Smartconnect is one of the most respected Internet service providers in Japan. Japan has been one of our fastest-growing markets, and the NTT Smartconnect partnership will allow us to aggressively invest as we grow our market presence with media and non-media companies."

More detail on the Ooyala-NTT Smartconnect deal is available here.