CBS Television Stations, Fuel TV Launch Video-Enabled iPhone/iPod Touch Applications

Broadcast network, CBS, and action sports programmer, Fuel TV, both announced the availability of free, video-enabled iPhone/iPod touch applications in the Apple App Store Wednesday.

The new CBS app, which is the result of a collaboration between the broadcaster's CBS Mobile and CBS Television Stations arms, is offered in different versions for CBS-owned TV stations in 13 markets (WCBS-New York, KCBS/KCAL-Los Angeles, WBBM-Chicago, KYW-Philadelphia, WBZ-Boston, KPIX-San Francisco, KTVT-Dallas/Fort Worth, WCCO-Minneapolis/St. Paul, WFOR-Miami, KCNC-Denver, KOVR-Sacramento, KDKA-Pittsburgh and WJZ-Baltimore), and showcases the offerings of those stations' news departments. According to CBS, each of the 13 versions of the app delivers the latest local news headlines and stories, full-length on-demand video, slide shows, and Twitter updates from station news anchors and reporters. In addition to this dedicated local content, CBS says, the apps connect users with breaking CBS News stories and on-demand video from across the US and the world. "We are extremely proud of our television stations' best-in-class local news content and are pleased to work with CBS Mobile to significantly expand the distribution of our product through these wonderful new applications," Peter Dunn, president of CBS Television Stations, said in a prepared statement. "Given the continuing explosion in iPhone and iPod touch use, we look forward to providing valuable local news and information to even more people in more places through these apps."

According to CBS, the new local news apps--which were developed in partnership with Treemo Labs and whose pre-roll video and ad capabilities are powered by Transpera--offer:

  • The latest local news headlines and stories.
  • Full news video integration, with the ability to view on-demand video coverage of local news, as well as on-demand video from CBS News.
  • Real-time and extended weather forecasts targeted automatically by each user's location (note: users can also check weather conditions in other cities).
  • National and international breaking news from CBS News.
  • Twitter feeds from local anchors and reporters, as well as the ability for users to navigate by topic through a "News Trends" section that collects top stories from feeds across Twitter. 

The new Fuel TV app, meanwhile, offers a range of content syndicated from the Web site, including nine video podcast channels, updates from Fuel TV blogs, Twitter integration, a community photo blog, Fuel TV show information, news updates and schedules--all of which, the programmer says, can be "seamlessly shared via a simple Twitter button." According to Fuel TV, the app will also support streaming live events (the programmer says that this will work with both WiFi and 3G and will be available for purchase without leaving the app) and, in the near future, will be able to download a selection of Fuel TV shows.

Fuel TV says that the app's community photo blog allows users to upload their own pictures from their phone and also share them on the Web site. Pictures can be geo-tagged, the programmer says, so that users can see where they were posted. According to Fuel TV, the app also allows users to opt in to get message updates about live events, new blog posts, breaking news and new shows; and incorporates a memory game. "We've been working on creating something that really embodies the Fuel TV Web site and we were really able to do that," Patrick Perez, Fuel TV's director of new media, said in a prepared statement. "Every aspect of Fuel TV is included: our shows, our blogs, our podcasts, tweets, they're all there. There's even an opportunity for fans to get involved by posting photos directly through the app. We're excited about including live streaming Webcasts in the near future, making this app a must-have for any action sport fan."

The app was actually soft-launched December 17th. According to Fuel TV, since then it has generated nearly 20,000 downloads and within days was ranked as one of the top sports apps.

North America