AT&T Launches "Film Awards Interactive" Application for U-verse TV, iPhone/iPod touch

--Singapore's StarHub Launches Interactive TV Movie Ticketing App on its OpenTV-Powered Platform
--DirecTV, ESPN Offering Interactive TV App for Australian Open

AT&T has launched an interactive application, called Film Awards Interactive, for the iPhone/iPod touch and for its Microsoft Mediaroom-powered IPTV platform, U-verse TV. According to AT&T, among other things, the free app lets consumers use their remote control or their iPhone/iPod touch screen to:

  • access a list of films nominated for this season's film award shows;
  • view trailers for nominated films;
  • read bios;
  • watch previews and trailers;
  • vote for their favorite award-nominated films, actors and directors, and see instant poll results.

In addition, AT&T says, soon after an award show airs, the app will provide iPhone/iPod touch users with "inside access" to red-carpet photos that they can email to their friends. "The Film Awards Interactive app is perfect for fans who want to use their iPhone or U-verse TV to quickly access the latest information about awards, their favorite actors and films," G.W. Shaw, AT&T's executive director of U-verse marketing, said in a prepared statement. "This is another innovative and exciting app available from AT&T, and a great example of how we continue to enhance the entertainment experience across screens and devices."

A demo video of Film Awards Interactive is embedded above.

In other interactive TV applications news:

  • Singaporean pay-TV operator, StarHub, has teamed with online ticket-booking service, Golden Village, to launch an interactive TV movie ticketing app on StarHub's OpenTV middleware-powered platform. According to the company, the app allows StarHub TV customers who are using the HubStation and HubStation HD set-top boxes to book and purchase movie tickets from Golden Village with just a few clicks of their remote. The app's interface lets viewers select the movie, movie theater and screening time, StarHub says, and also lets them access real-time information on the availability of their preferred seats. Viewers who order tickets through the app are charged a S$1 transaction fee. "StarHub is thrilled to be the first TV operator in Singapore to offer a movie ticketing service," Ong Bee Lian, StarHub's VP of home solutions, said in a prepared statement. "We are increasingly giving local consumers more opportunities and reasons to use the TV set and remote control, empowered by our two-way set-top boxes, as a set of lifestyle tools. Now they can do so much more without even leaving their comfortable couches--enjoy quality TV content, chat via TV SMS, retrieve information relevant to their lifestyles, and now even purchase movie tickets too! StarHub will continue to innovate and deliver new delightful experiences, convenience and benefits to our customers." Other interactive TV services offered by StarHub include updates on 4D results, TOTO results, stock prices and weather info. The apps are accessed by pressing "800" on the remote control.
  • DirecTV is teaming with ESPN to offer an interactive TV application for tennis's Australian Open. The app offers a six-screen mosaic (based on DirecTV's "Mix Channel" template), which, for seven to eight hours a night during the tournament's first eight days will feature ESPN2's main feed, together with coverage of five other courts. It will also provide scores and other data, and information on the tournament draw and the daily order of play. Multichannel News's Mike Reynolds has more on the various Australian Open offerings planned by ESPN and The Tennis Channel.


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