Brightcove Launches "TV Everywhere" Solution Pack

--Taps Ping Identity for Authentication, Promotes Eric Elia to Head Up New Service Offering

Broadband video platform provider, Brightcove, today (Monday) launched the Brightcove TV Everywhere Solution Pack (TVE-SP), which it claims provides TV programmers with everything they need in order to operate rich, branded and authenticated TV Everywhere-compatible catch-up TV services. (Note: The "TV Everywhere" distribution model seeks to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available, via authentication technology, to those customers on multiple platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming; rival thePlatform also recently launched a TV Everywhere solution--see the article published on itvt.com, November 18th.) Brightcove bills the new solution as combining "the robust and flexible enterprise edition of the Brightcove 4 platform" with various value-added components and services, in order to enable TV programmers and multichannel video programming distributors (MVPD's) to "bring more licensed and subscriber-entitled video content online."

Brightcove also announced today that it has formed a strategic alliance with Ping Identity to provide the authentication component of the new TV Everywhere solution: it says it has integrated Ping Identity's flagship PingFederate software into Brightcove TVE-SP, in order to provide programmers with a user authentication and authorization solution built on existing open standards. "TV Everywhere represents a significant and exciting new opportunity for TV programmers to expand the volume of premium video content available to consumers on the Web," Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. "Brightcove's TVE solution and partnership with Ping Identity provides a powerful onramp to rapidly launch TV Everywhere initiatives and a platform for a wide range of additional functions
critical to the success of online video strategies, from branded destination sites, to syndication and social network distribution, to mobile and connected-TV delivery."

Brightcove says it has promoted Eric Elia to VP of TV solutions, tasking him with leading the team responsible for customizing and deploying TV Everywhere solutions for Brightcove customers (note: Elia will be speaking at [itvt]'s The TV of Tomorrow Show, March 3rd-4th in San Francisco). According to the company, Elia was an integral member of its founding team, and currently serves as VP of professional services, implementing advanced online video platform integrations for some of the largest media companies in the world. Prior to helping found Brightcove, the company says, he was responsible for pioneering broadband video destinations at the @Home Network and later at Comcast, where he led the team responsible for the conceptualization, design and development of Comcast's The Fan.

Brightcove claims that its platform is currently used on more than 60 TV programmer Web sites to power a range of branded, ad-supported broadband video initiatives (note: it recently secured a deal to power Fox on Demand--see the article published on itvt.com, January 20th), and it says that it plans to roll out the new TVE-SP offering to that customer base. Among the features claimed by the company for Brightcove TVE-SP:

  • Support for branded, TV-quality experiences. According to the company, TVE-SP takes advantage of various features in the Brightcove 4 platform for creating immersive, branded, high-quality online video viewing experiences. Those features, the company says, include flexible, customizable player and viewer experiences for up-to-HD-quality video, integrated sharing and discovery features, multi-bitrate streaming, flexible Web developer tools, and support for industry-standard video formats such as Flash and H.264.
  • Authentication and authorization compliance. According to the company, TVE-SP embraces existing open standards for managing viewer access to programming with flexible tools for authentication and authorization. Through Brightcove's partnership with Ping Identity, the company says, TVE-SP supports SAML 2.0-based authentication and authorization services that can integrate with existing MVPD subscriber authorization tools to manage viewer access to programming online.
  • Flexible rights and entitlement management. According to the company, TVE-SP provides programmers with a wide range of tools for managing content rights and viewer entitlements for broadband video programming, including content scheduling and release windows, geo-restrictions and custom packaging metadata.
  • TV-compatible video advertising and audience measurement. According to the company, TVE-SP provides advanced features for monetizing TV Everywhere content and measuring and analyzing the impact of the viewing experience for consumers. Flexible video advertising insertion management tools, support for advanced ad formats and integration with leading ad networks and servers enable programmers to optimize and increase monetization opportunities for their online video content, the company says. In addition, it claims, TVE-SP includes access to advanced analytics, audience measurement and reporting tools.
  • Flexible approaches to content distribution and delivery. According to the company, TVE-SP supports a wide range of content distribution and delivery scenarios that respond to the unique requirements of programmer distribution relationships, including plug-ins for CDN's, real-time CDN switching, and content feed services that enable programmers to provide TV Everywhere distribution partners with feeds to their programming.


In addition to taking advantage of these TV Everywhere-specific features, Brightcove says, programmers can use its platform for a range of broadband video initiatives, including online marketing and promotion of TV programming content, and direct-to-consumer and syndicated clip and full-length content distribution and monetization across the Web, mobile devices and connected TV's.

Region: 
North America