New iTV Doctor Column on AT&T U-verse TV's Interactive TV Apps Strategy

--AT&T U-verse TV's GW Shaw Explains What the Service Has Learned from its
Customers

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, GW Shaw, executive director of AT&T U-verse marketing, discusses AT&T U-verse TV's interactive TV apps strategy, and how that strategy has been shaped by what it has learned from its customers since launching its first ITV apps back in 2006.

Region: 
North America