Revision3 Says It Served 1.5 Billion Minutes of Video in 2009, and Increased Revenues 30%

Revision3--a company which bills itself as "an actual TV network for the Web," and which produces its own original, broadcast-quality programming--announced Tuesday that viewership of shows on its service climbed to nearly 1.5 billion minutes for 2009 (it says its shows were viewed nearly 70 million times during the year) and that, despite the recessionary economy, its revenues grew 30%. The company also said that, on the ad sales side, it "increased its average deal by 50%" and added such major brands as Klondike, Ford, Adidas, Coors, Patron, Nokia and Panasonic to its brand advertising roster. It claims that it now has over 100 advertising clients (note: returning advertisers/sponsors in 2009 included Go Daddy, Squarespace, Netflix, Anheuser-Busch, HP, Microsoft, EA, Citrix, and Virgin America), some of whom, it says, have reported over 500% ROI. It offers advertisers a range of options, including integrated in-show sponsorships, sponsorship of live events, and custom content. "We saw major brands from a variety of categories embracing Revision3 in 2009," chief revenue officer, Brad Murphy, said in a prepared statement. "With our unique sponsorship model, we're able to integrate products and brands into the content of our shows. This Social Influence Marketing model leverages the hosts of the shows to deliver marketing messages creating a unique opportunity for brands to connect with our engaged audience. This connection empowers the viewers to become brand ambassadors as they use social media to share these conversations with their online networks, effectively broadening the reach of the campaign beyond the audience of the show."

Revision3, which added 10 new shows to its line-up in 2009, also says that it increased viewership of its existing shows: "ScamSchool's" viewership increased nearly 200%, the company says, while "Tekzilla's" audience increased 30% year-over-year. According to the company, both shows surpassed the 1 million monthly views milestone and joined Revision3's "Diggnation" as the three most popular shows on the Internet. The increase in viewership for Revision3's programming was presumably driven in part by the expanded distribution network it has assembled: new distribution partners secured by the company in 2009 include TiVo, Roku, Boxee, Syabas (PopBox) and Clearleap. "We're coming off a tremendous year in 2009, with impressive gains in viewership, advertising and distribution," Revision3 CEO, Jim Louderback, said in a prepared statement. "What's even more amazing is that we achieved this success during what's now being called 'The Great Recession.' I'm proud of how our entire team worked together to deliver such an amazing performance, and am even more excited about our outlook for 2010--which will be huge!" Revision3 says that, among other things, it plans to expand its service's mobile and social presence in 2010.

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