Multiplatform/Interactive TV News Round-Up (VII)

--Telegent, thePlatform, TidalTV, Time Warner Cable, TiVo, Tremor Media, TV Genius, TVGuide.com

Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the seventh of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus:

  • Telegent is set to launch a USB dongle-based service that will enable social/interactive viewing of programming from the UK's free-to-air digital terrestrial platform, Freeview, on the PC.
  • At the TV of Tomorrow Show, Comcast-owned white-label video management and publishing company, thePlatform, launched a new social media player that it bills as enabling media companies to embed and share premium online video across leading social networks. The company also announced that its newest Player Development Kit (PDK 4.2) offers features that "enable consumers to more easily share their favorite clips of premium online video, while preserving the financial obligations between content owners, advertisers and distributors."
  • Broadband video advertising company, TidalTV, has announced that it has raised over $16 million in a recent Series B funding round led by Comcast Interactive Capital. The company says it will use the new funding to "aggressively expand its development of advanced targeting and ad decisioning capabilities within the video marketplace, as well as continue to offer innovative products and solutions for advertisers and publishers."
  • Time Warner Cable is planning a nationwide roll-out of interactive TV "tune-in" ads that would allow viewers to set reminders or DVR recordings when prompted in promotions from TV networks, according to this report by Light Reading Cable's Steve Donohue, which quotes Time Warner Cable's president of media sales, Joan Gillman.
  • TiVo has launched new DVR/OTT devices, the TiVo Premiere and the TiVo Premiere XL, together with various accessories (note: according to a Comcast spokesperson quoted in this report, the MSO is "talking with TiVo about how we might use [the TiVo Premiere user interface] with our tru2way software platform"). The company has also announced a partnership with Conax to "offer a next generation DVB set-top box platform for deployment by television operators around the world"; confirmed that its platform will launch with UK cable operator, Virgin Media, before Christmas; released financial results and subscriber totals for its fiscal fourth quarter, ended January 31st; won a key victory in its longrunning "Time Warp" patent infringement case against DISH Network; and filed a brief with the FCC in which it proposes that the cable industry adopt broadband signaling that offers an upstream path to cable headends in such a way that allows competitive retail boxes to receive the same programming that subscribers can get with leased, operator-supplied cable boxes. Light Reading Cable's Jeff Baumgartner has some analysis of the brief here. TiVo was also recently awarded a US patent for its Season Pass feature.
  • Online video advertising network operator, Tremor Media, has announced an ad targeting solution that it says uses real-time audience data to better package inventory across its network. The new offering sees Tremor Media partnering with audience data provider, Quantcast.
  • Content discovery specialist, TV Genius, which recently joined NDS's Recommendations Engine Partner Program (see article in this issue), has announced that its platform has been selected by IP Vision to power three-screen (Web, mobile, hybrid DTT/IPTV) content discovery for the latter's FetchTV service. The company has also announced that it is powering search and recommendation functionality on Freeview's new iPhone application.
  • TVGuide.com has launched a guide to movies-on-demand.

 

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