Vestel to Integrate Miniweb's Connected TV Services Platform into Connected TV Devices

--Miniweb Platform Enables Converged Broadcast/Broadband Viewing Experiences

Miniweb, a London-based company that offers a platform designed to enable converged broadcast and broadband entertainment on the TV, said Monday that it has formed a strategic partnership with Turkish "white label" consumer electronics manufacturer, Vestel Electronics, that will see it integrating its Connected TV Services Platform and broadband content guide across a range of the latter's connected TV devices. According to the company, the first Vestel devices to incorporate its technology will be set-top boxes that are built to the HbbTV standard and that are slated to launch in Germany later this year. (Note: HbbTV--short for "Hybrid Broadcast Broadband Television"--is a pan-European initiative that was launched last August and that describes its goal as "harmonizing the broadcast and broadband delivery of news, information and entertainment to the end-consumer through TV's and set-top boxes with an optional Web connection." For more on HbbTV, see the article published on, August 31st.)

Miniweb bills its Connected TV Services Platform as enabling the seamless integration of a wide range of Internet video publishers into a simple converged TV viewing experience that includes easy content discovery. According to the company, the platform offers such functionality as global search, recommendations, related content, community, micropayments and personalization, all while maintaining content owners' branding and business models. The platform has won a number of awards, including most recently "Best of Show" in the Web TV category at IBC 2009, and was also featured at last month's CableLabs Innovation Showcase. Vestel, meanwhile, which has an annual manufacturing capacity of 15 million TV sets and 12 million set-top boxes, claims to have pioneered the development of flat panel TV sets with integrated digital receivers, and in 2007 to have achieved 25% market share in the European digital receiver market. "We're really excited to be partnering with Vestel at the forefront of the connected TV era, and to be a service platform for HbbTV devices," Miniweb CEO, Jerome de Vitry, said in a prepared statement. "Vestel's leading global position in the TV market will ensure millions of viewers will be able to enjoy the benefits of a seamless Internet video experience on TV via our platform." Added Vestel's president of sales and marketing, Turan Erdogan: "With Miniweb's Connected TV Services Platform, our satellite receiver will have add-on features enabling users to access Internet video, which will differentiate our product from other set-top boxes in the market."

Vestel plans to demo Miniweb's Connected TV Services Platform running on its devices at the IPTV World Forum in London this week (Stand 51).