In Time for Apple iPad Launch, Brightcove and Ooyala Launch HTML5 Video Solutions

--CBS Reported to Be Working to Ensure its Online Video Offerings Support HTML5/iPad

In time for the April 3rd launch of the Apple iPad, broadband video platform providers, Brightcove and Ooyala, have both announced HTML5-based solutions that support delivery of online video to the new tablet device.

Brightcove bills its solution, dubbed the Brightcove Experience for HTML5 and announced today (Monday), as a framework for publishing and delivering "high-quality interactive and advertising-supported Web video experiences for HTML5-compatible devices." The company says that it is offering the solution free-of-charge to what it claims are its over 1,000 customers in 42 countries. "Our customers want to be able to deliver their video content to every screen without sacrificing the quality, interactivity and monetization capabilities they have come to expect from the Brightcove platform," Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. "The Brightcove Experience for HTML5 fills the gap between the current playback capabilities of the emerging standard and what our customers need to operate successful online video businesses."

According to Brightcove, its new HTML5 solution provides support for intelligent device detection, playlist rendering, and playback of H.264-encoded video content. The company--which claims that some of its customers, including the New York Times and Time, are already using the solution to build iPad-ready Web sites--says that, over the course of this year, it will expand the solution to include full support for customization and branding of the player environment, advertising, analytics, social sharing and other capabilities offered by Brightcove Experience solutions for other platforms. "Brightcove is committed to innovating on top of standards and driving them forward," Brightcove CTO, Bob Mason, said in a prepared statement. "The Brightcove Experience for HTML5 gives us the opportunity to take all of the knowledge we've gained about real world success with online video and apply it to this new open standard."

Brightcove describes its new HTML5 solution as the latest in a series of offerings that deliver on a "vision of empowering media publishers to easily distribute high-quality video across any screen." Last month, it released a solution dubbed the Brightcove Mobile Experience for Flash Player 10.1, which is designed to support video on Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry devices. And it has previously also announced distribution capabilities for various connected TV platforms and devices, including Yahoo! TV Widgets, Boxee, Roku and Vudu.

Rival Ooyala, meanwhile, announced its platform's support for HTML5 last week. According to the company, its "seamless" integration with the iPad will enable newspapers, magazines and other publishers to create "rich and engaging" video experiences on the tablet device, all managed by the same Ooyala platform they use for their Web site.

Ooyala, which points out that its platform already allows publishers to deliver video directly to the Apple iPhone and iPod touch, and to other connected devices, says that an intelligent video embed lets the Ooyala player automatically recognize each device and adjust video quality and format for the best possible viewing experience. This intelligent video embed, the company says, has been part of its flagship Backlot platform for over a year.

According to Ooyala, publishers that already deliver video to the iPhone will be able to deliver video immediately to the iPad. Other publishers, however, will have to contact their account managers to begin using the feature, which can be enabled immediately, the company says. "The iPad is more than just another connected device," Ooyala co-founder and president of product, Bismarck Lepe, said in a prepared statement "It's an innovation that will drive new ideas in portability and personalized media. We've supported native delivery of video to the iPhone for over a year now, and in that year we've seen huge growth in the amount of video consumed on the device. We expect that starting April 3rd, iPad will build on the success of iPhone and be another important online video device."

In related news: The Other Mac Blog and Mac Rumors, two blogs devoted to Apple technologies and products, have discovered and investigated what appears to be evidence that CBS.com is preparing support for HTML5 video playback for the iPad. "CBS.com's Web site [has begun] displaying a couple of strange 'iPad - test' video links, first noted by The Other Mac Blog," Arnold Kim writes in Mac Rumors. "We investigated further and found that clicking on these 'iPad' labeled links in your normal desktop browser brings you to the usual Flash versions of these videos...However, if you visit CBS.com using the iPad SDK Simulator or spoofing your browser's User-Agent to impersonate an iPad, you are sent to a different version of the video. This new version of the video does not yet work but appears to be based on HTML5."


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