Rogers Taps Brightcove, Endeca to Power Redesigned Version of its "Citytv Video Theatre" Web Site

--Brightcove: Rival Ooyala "Crossed an Ethical Line that Could Have Harmed Customers and the Industry"
--More Broadband Video Platform Providers Announce iPad/HTML5 Support
--Hulu May Test Subscription-Based Service with New iPad App

Broadband video platform provider, Brightcove, said Wednesday that it has been tapped by Rogers Digital Media to power a redesigned version of the latter's "Citytv Video Theatre" Web site ( The revamped site--which offers locally produced programming from Citytv itself, as well as full-length episodes of such shows as "30 Rock," "The Bachelor" and "The Biggest Loser"--also features technology from Endeca Technologies which has been integrated with the Brightcove platform and which is billed as improving the site's overall search and navigation capabilities and the speed at which it delivers content. "Millions of consumers throughout Canada turn to Rogers Digital Media Web properties on a daily basis for innovative, highly immersive online video experiences," Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. "Brightcove is proud to be the online video platform behind Rogers' new video initiatives at and other properties, particularly as the organization looks to expand the reach and distribution of its video content to mobile devices and Internet-connected TV's." Added John Andrews, Endeca's VP of solutions marketing and product management: "Our partnership with Brightcove enables Citytv to leverage video metadata to create a rich search experience across video, articles, and photos, making it easy for consumers to quickly find and view the best content based on their interests."

According to Brightcove, Citytv's relaunch on the Brightcove platform sees it providing viewers throughout Canada with "exclusive access" to HD-quality full-length episodes of a number of popular US and Canadian TV shows. The company says that its platform also extends the reach of Citytv's own video content through its social sharing capabilities, and that the platform's ease of integration with leading advertising networks and servers allows Citytv to introduce new monetization opportunities for both its long- and short-form video content.

In other Brightcove news: In a posting on the company's corporate blog, Wednesday afternoon, its VP of marketing, Jeff Whatcott, complained that a rival vendor--subsequently revealed to be Ooyala--had "in an explicable act of desperation...crossed an ethical line that could have harmed customers and the industry...We received an email from the competing vendor's sales rep that was forwarded from a customer who had just signed on with Brightcove," Whatcott's posting continued. "The email ended with 'thought you should be aware of this very serious security issue concerning Brightcove as it is another key differentiator between [vendor name] and Brightcove' in an effort to persuade the customer that they had made the wrong decision. The email had an attachment called '' that contained two files of Brightcove documentation excerpts and two documents providing commentary from the competing vendor on what they claimed were serious vulnerabilities in our Media API's and the way that these API's are used in the context of our recently announced Brightcove Experience for HTML5 solution, the current version of which relies on our Media API architecture...We later received a press inquiry from a reporter that had been given a tip to a potential security vulnerability in the Brightcove platform. We spoke with the reporter to clarify the facts and offer our perspective. We believe that this press inquiry was not a coincidence, and that the competing vendor planted the story through a surrogate as part of a coordinated campaign...We believe that there is in fact no vulnerability or 'security hole' as described by the competing vendor. We believe that they are unethically distributing inflammatory misinformation about security matters. If this vendor actually believes that our customers are at risk, then their actions would only serve to harm our customers and our industry and make the world less secure. Mature, ethical software companies with a strong security culture do not handle things in this way."

Whatcott's rebuttal of Ooyala's claims about the security of Brightcove's platform is available here; a recent press release from Ooyala announcing its platform's integration of a token-based security solution is available here (note: the company appears to be touting its platform's security as a key differentiator); and an article by NewTeeVee's Ryan Lawler that has more detail on Ooyala's claims is available here.

In other broadband video news:

  • As [itvt] reported earlier this week (see the article published on, March 29th), Brightcove and Ooyala both recently announced HTML5-based solutions that support delivery of video to the new Apple iPad. Since then, a number of other broadband video companies have announced or restated their support for HTML5, including Delve, Kyte, MeFeedia and thePlatform.
  • An article in the New York Times claims that Hulu is developing an iPad application and that the company "may test [a] subscription approach" with the new app.


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