CBS Announces Programming Schedule for its Live, Online Coverage of Masters Golf Tournament

--Masters Live Service to Offer 50% More Video than Last Year, New "Featured Group" Channel
--MLB.TV and MLB.TV Premium Return

CBS contacted [itvt] last week to let us know that its CBS Sports arm and professional golf's Masters Tournament are once again teaming to offer live, online video coverage of the Masters Tournament from the Augusta National Golf Club, and that the coverage will include new features this year.

Dubbed Masters Live and available for free at and, the service will be available for all four days of the tournament (April 8th-11th), CBS says, and will offer over 86 hours of live coverage--representing an increase of over 50% from last year. The service will also add a new "Featured Group" channel to its suite of live video productions: according to the broadcaster, the channel, which will feature commentary from Grant Boone and Billy Kratzert, will provide live video of selected pairings as they play holes 10 through 18.

The service's other offerings are slated to include:

  • "Amen Corner Live": live streaming video of the 11th, 12th and 13th holes, with commentary and analysis from Ian Eagle and Matt Gogel.
  • "15 & 16 Live": live streaming video of the 15th and 16th holes, with commentary from Bobby Clampett
  • "Masters Extra": live streaming video of the entire field and course, beginning an hour in advance of CBS Sports' TV coverage of the tournament. According to CBS, this production will be produced by CBS Sports "with the complete Masters announcer line-up" of Jim Nantz, Nick Faldo, Peter Oosterhuis, Verne Lundquist, David Feherty, Bill Macatee, Peter Kostis and Ian Baker-Finch.
  • A recap show that will air on Saturday and Sunday, immediately after CBS Sports' TV coverage. The show, which will be hosted by Eagle and Gogel, will review each day's action and will be available live and on-demand.

The full schedule for Masters Live is below (note: CBS cautions that "start and end times are estimates and subject to change"; all times are Eastern):

Featured Group:
--Thursday, April 8th: 12:00PM-7:30PM
--Friday, April 9th: 12:00PM-7:30PM
--Saturday, April 10th: 1:00PM-7:00PM
--Sunday, April 11th: 1:00PM-7:00PM

Amen Corner Live:
--Thursday, April 8th: 10:45AM-5:45PM
--Friday, April 9th: 10:45AM-5:45PM
--Saturday, April 10th: 12:00PM-5:45PM
--Sunday, April 11th: 11:45AM-5:45PM

15 & 16 Live:
--Thursday, April 8th: 11:45AM-6:45PM
--Friday, April 9th: 11:45AM-6:45PM
--Saturday, April 10th: 1:00PM-6:30PM
--Sunday, April 11th: 12:45PM-6:30 PM

Masters Extra:
--Thursday, April 8th: 3:00PM-4:00 PM
--Friday, April 9th: 3:00PM-4:00PM
--Saturday, April 10th: 2:30PM-3:30PM
--Sunday, April 11th: 1:00PM-2:00PM

In related news: Major League Baseball has announced the return of its MLB.TV and MLB.TV Premium services. According to the organization, the services are now available "on more electronic devices than ever before--from your computer to your HDTV to your iPhone to that brand-new iPad...Watch it with the At Bat 2010 app from the Apple App Store, using an iPhone or iPod Touch device," MLB's promotional materials for the service state. "Watch it on Apple's new iPad device. MLB.TV has something for everybody everywhere there's an Internet or mobile connection. 'Baseball Everywhere' is the theme this season for obvious reasons...Sign up and you will have real-time highlights and stats; on-demand access to full-game archives for viewing of any inning from the whole season; condensed games featuring a quick, detailed journey from first pitch through the final out; access to Gameday Audio and a new, interactive, proprietary pitch-by-pitch display; clickable linescores that take visitors straight to any half-inning of a game...a fantasy player tracker consisting of ballplayers customized by subscribers and integrated with participating league rosters...DVR for pausing, rewinding and jumping back to live action; and a multi-game view (Quad Mode, Picture in Picture and Split Screen)."

North America