AT&T's Multiplatform Coverage of 2010 Masters Golf Tournament to Include Interactive TV App

AT&T has announced plans for multiplatform coverage of the 2010 Masters Golf Tournament on its Microsoft Mediaroom-powered U-verse TV IPTV service, on mobile phones, and on its AT&T Fan Zone and AT&T Entertainment Web sites. The company says it will provide golf fans with over 110 hours of live coverage and on-demand content, and that it will be the only wireless carrier delivering live and on-demand Masters programming to mobiles--via the AT&T Mobile TV, MobiTV and AT&T Mobile Video services.

According to the company, U-verse TV customers will be able to access a free app that allows them to watch up to four different feeds at one time via a "Masters Multiview." Feeds that will be available through the app include: 1) live coverage from CBS and ESPN; 2) "Amen Corner Live," which features live coverage of the 11th, 12th and 13th holes; 3) "15th/16th Live," which features live coverage of the 15th and 16th holes; 4) "Featured Group," a new offering from CBS Sports that follows a select group during the morning and afternoon of all four rounds during the tournament; and 5) "Masters Extra," which provides live, play-by-play action before network coverage begins. In addition, viewers will be able to use the app to access a regularly updated leaderboard, player scorecards, stats and bios, news updates, tournament photos, video archives, and a course map for the Augusta National Golf Club with flyovers. The standard-definition version of the app will be located on channel 622 and the high-definition version on channel 1622. AT&T says that, in addition to the Masters Multiview, it has launched HD versions of its regular Multiview apps--Sports Multiview HD (channel 1601), News Multiview HD (channel 1201) and Kids Multiview channel 1301): among other things, the apps allow viewers to select any of their component channels to go to the full-screen version.

Much of the live coverage available through the U-verse TV app will also be available online and on mobiles: AT&T says that, new for this year, CBS will deliver live Masters coverage on April 10th and 11th to mobile phones equipped with AT&T Mobile TV and MobiTV. In addition, the company says, a range of on-demand coverage will be available on U-verse TV, AT&T Fan Zone and AT&T Mobile Video, including "Masters Moments," a series of 24 vignettes that highlight the action from past tournaments; player interviews, which are being offered daily, starting April 6th; and daily previews and recaps.

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