Music Choice: Viewers Highly Engaged with SWRV's Online Interactive Features

Multiplatform music programmer, Music Choice, contacted [itvt] Tuesday with an update on its new 24/7 interactive music video network, SWRV. According to the company--which says that the network recently expanded its reach via launches on Cox Communications systems (channel 900) in Arkansas, Kansas, mid-Georgia and Parma, Ohio--viewers last month spent an average of 6.1 minutes on the Web site, completing online interactivity components for the network's programs. The most trafficked Web page during March, Music Choice says, was for the show "Big Top Hits": the page invites viewers to vote between three videos from a featured artist, in order to determine which of those videos airs on the show next.

Late last month (see the article published on, March 31st), Music Choice told [itvt] that SWRV had generated 500,000 viewer interactions in 750,000 homes since launching in February. According to the company, 54% of those interactions were via the Web and 46% via the phone. (Note: [itvt] will shortly be publishing an in-depth audio interview with Music Choice executives on SWRV.)

North America