This Year's CableNET to Highlight EBIF- and tru2way-Based Interactive TV and Advanced Advertising

CableLabs and the NCTA on Tuesday unveiled the line-up of companies that will be participating in CableNET, their annual "hands-on" showcase of new cable technologies and products at the NCTA's Cable Show (takes place May 11th-13th in Los Angeles). This year's showcase will primarily highlight new EBIF- and tru2way-based interactive TV and advanced advertising solutions; however, it will also feature solutions for DOCSIS 3.0, backoffice management and 3D TV.

Companies that will be demonstrating tru2way technologies at CableNET include Dreamer, RCDb and sofatronic; while demo's from Canoe Ventures, FourthWall Media, Softel-USA, Strategy & Technology, Unisoft and Zodiac Interactive will be showcased as elements of the so-called "EBIF Awareness Ecosystem," which CableLabs and the NCTA say will be a "focus area" of CableNET. Another focus of this year's showcase, according to CableLabs and the NCTA, will be advanced network management, with demo's from Applied Broadband, Maxxian, Mixed Signals, Pulse-Link, Secure Path Technology, Motorola, Sandvine and SupportSoft.

CableNET participants that will be demo'ing interactive TV (and related) technologies include:

  • Amdocs, which plans to showcase "find-me-follow-me" applications on an application-ready digital set-top box or TV. The company says it has brought together elements from conditional access, EPG's, set-top boxes, calling name servers, call management systems, presence servers, phone switches, mobile phones and TV applications.
  • Canoe Ventures, which plans to unveil a demo of its Innovation Lab profiling SCTE-130 standards-compliant dynamic ad insertion, where the video streams have both national and local inventory. According to the company, the demo will also utilize CableLabs' Stewardship and Fulfillment Interfaces (SAFI), and will highlight some of the components that would enable national networks to identify inventory and schedule advanced advertising campaigns. The available services include metadata and advertising inventory information, national network advertising decision information, and data receivers for advertising copy status, proof of permanence and reporting, Canoe says.
  • Cox Business, which plans to demo a new, bundled solution that includes a product concept for the hospitality industry. According to the company, the offering enables advanced video and interactive guest solutions, and leverages tru2way as a scalable delivery model.
  • Dreamer Corporation, which says it will demo a full-featured, cross-platform applications and services framework for tru2way. The company is also planning a demo of how cable operators can offer continuity of TV service across multiple connected consumer electronics devices, such as Blu-ray players.
  • Entrata Systems, which plans to demo Entrata Systems USS2000, a product it bills as a multiservice authentication and authorization system, across multiple platforms. According to the company, the product provides cable operators and programmers with a universal security system built on industry-standard security protocols.
  • FourthWall Media, which plans to show its Media User Agent, which it says is IO5-based, with various TV and ad widgets on an end-to-end system. According to the company, the system allows the generation of EBIF application templates. The company also plans to demo pre-bound and late-bound widgets.
  • Irdeto, which plans to demo its Secure Media Framework, featuring its proprietary Cloakware technology. According to the company, the Secure Media Framework enables playback of premium content on a PC, and utilizes UPnP, DLNA and DTCP to discover content on a set-top box, transfer that content, and play it back securely on the PC.
  • Maxxian, which plans to showcase its CounterStryx integrated system intelligence for troubleshooting, planning and unauthorized usage control. According to the company, the product integrates addressability, billing, network, and VOD data for intelligent analysis of cable system operations.
  • Mixed Signals, which plans to demo a way to monitor ETV/EBIF content performance. According to the company, its Sentry solution decodes and reports on ETV application data and critical signaling information, in order to help operators ensure they are delivering ETV content with accuracy and quality.
  • NDS, which says it will be demo'ing seamless splicing of advertisements and promotions from a DVR into linear channels, VOD and recorded content, all based on viewer profile and audience measurement information. The company also plans to demo "next-generation" user interfaces for 3D TV, for such things as closed captions, guide information and interactive overlays.
  • OpenTV, which plans to exhibit its Campaign Manager and Ad Decision Service for both VOD and linear environments. The company says that the demo will highlight capabilities that make linear advertising more compelling and profitable.
  • RCDb, which plans to demo content discovery and ecommerce applications that utilize its subscription-based resource of time-based metadata. The company bills itself as providing contextual metadata--accessible via EBIF, tru2way, Blu-ray and connected TV API's--in order to enable new forms of premium content monetization for operators. It says that its demonstration applications are powered by a live RCDb server integrated into the CableNET headend, which in turn brokers connections to several remote Internet services, including Gracenote and Facebook.
  • Strategy & Technology and Unisoft, which plan to demo S&T's new ETV TSProcessor, a device the company says is located in the cable delivery path, allowing monitoring, filtering and replacement of EBIF content in transport streams. The companies also plan to demo late-bound EBIF application insertion and enterprise management for large-scale EBIF deployments.
  • Samsung, which plans to demo its new 3D LED 7000 TV set.
  • sofatronic, which says it will demo an interactive TV software platform that simplifies tru2way application development.
  • Softel-USA, which plans to demo its MediaSphere EBIF application playout system, which delivers EBIF and/or tru2way interactive TV applications and signaling to set-top boxes.
  • Synacor, which says it will demo methods for cable operators to use the underpinnings of its TV Everywhere solutions to market services to new and existing customers more efficiently and effectively. Using the same portal log-in principles that are being employed for TV Everywhere, the company says, cable can deliver other exclusive content, including games and special programming, to authenticated subscribers.
  • THX, which says it will exhibit "the THX Media Director, content Metadata for Optimized VOD Viewing Experience." According to the company, its demo will show the metadata transmitted with digital cable VOD content enabling CE devices to automatically switch to the proper set-up to optimize the subscriber's HD VOD viewing experience. Avtrex will provide cable set-top recognition, while Sensio will provide 3D content encoding and decoding/playback.
  • Trident Micro, which plans to show a complete SoC and software solution for thin-client set-tops employing Web user interface software technology components. According to the company, this reference design uses a Qt- and Webkit-based application framework for video services delivered over a home network from an operator-managed residential gateway.
  • Vidiom Systems, which plans to showcase an end-to-end solution for delivering IP video over HFC networks. According to the company, the solution offers a combination of content ingestion, a management platform, a cable network distribution system and end-user devices.
  • Zodiac Interactive, which plans to unveil its next-generation EBIF user agent, and its new PowerUp AMS for the delivery and integration of all Web 2.0 content into the EBIF ecosystem. According to the company, its demo will consist of tru2way set-tops running the company's next-generation EBIF user agent, coupled with the new PowerUp AMS enabling and demonstrating automated integration of Web content into the ETV ecosystem.


North America