RCN Launches Interactivation's Mag Rack and Concert TV services on its Free VOD Platform

--Tigers On Demand Returns to Comcast's Free VOD Line-Up

Competitive broadband services provider, RCN, said last week that it has added the Mag Rack and Concert TV programming services to its free VOD platform.

The services, which are currently available in around 30 million homes, are owned by a New York City-based company called Interactivation, which was formed in 2008 when Rainbow Media Holdings sold its Mag Rack properties to media and technology entrepreneurs, Joe Covey and Matthew Davidge. Mag Rack offers educational "how-to" content in a range of categories, including kids, health, fitness, pets, magic and cooking; while Concert TV offers concert programming, music documentaries and "lifestyle" programming covering such musical genres as rock, soul, jazz and hip hop. "We are pleased to add these two excellent television networks to our free video-on-demand line-up," RCN's SVP of strategic external affairs and programming, Richard Ramlall, said in a prepared statement. "In keeping with our commitment to provide the widest amount of viewing choices for our subscribers, these two networks, with their highly interactive and personalized content, are a perfect fit."

Last fall, Interactivation launched a product called Dialog Engine, which it bills as an interactive video tool for marketers and advertisers that transforms traditional one-way brand messaging into an interactive and immersive video experience. For more on the product--which Interactivation describes as a proprietary scripted conversation technology that allows brands to deploy video assets that respond to consumer input, and that also connects video, text and voice interactions, allowing, for example, TV or outdoor advertisements to start SMS texting dialogs that drive people to brand interaction, and thus increase the power of brand messaging and the likelihood of purchase--see the article published on itvt.com, September 15th.

In other VOD news: Comcast, Fox Sports Detroit, and the Detroit Tigers baseball team announced last week that the free VOD service, Fox Sports Detroit: Tigers On Demand, will return for a second year and will again be available throughout Michigan. The service, located in the "Get Local" section of the Comcast VOD menu, offers on-demand access to recent game telecasts from Fox Sports Detroit, which are made available on the service around two hours after a game's conclusion. The service's other programming offerings include episodes of the Fox Sports Detroit Tigers pre-game show, "Tigers Live," "Tigers Weekly," and "Your Tiger Ticket," a 30-minute Comcast-exclusive program that focuses on behind-the-scenes stories about the Tigers organization. This year, the service will also offer a preview of the new season, as well as two "classic" Tigers games, Comcast says, and new programs will be made available on the service throughout the year.

North America