Mozaik Launches Two-Screen Interactive TV Application for Apple iPad and iPhone

--Ustream Offers Live, Social TV Coverage of Bon Jovi Concert on the iPad
--Shazam Planning iPad-Based Two-Screen Interactive TV, Based on its Audio "Tagging" Tech

At the NAB show in Las Vegas, Monday, a company called Mozaik Multimedia launched a two-screen interactive TV application for the Apple iPad and iPhone. Dubbed "MovieBuddy" and based on the company's !Content technology, the new app is billed as allowing viewers to learn more about products, people and places they see on a movie or TV program, purchase featured products, and share information via Facebook, Twitter or email.

In its somewhat vague press materials, Mozaik bills its !Content technology as "an end-to-end software solution for media and entertainment industries as well as service providers, that is easily deployed across multiple platforms, seamlessly connecting the advertisers to the consumers to the retailers," and as "provid[ing] a compelling, non-intrusive interactive user experience, while allowing brands to engage the consumer and extend their reach via focused ad placement and ecommerce." According to the company's Web site, the technology consists of "a content metaloger, a self-loading consumer applet, and an ecommerce and analytics backend engine," and includes "a highly scalable database architecture, advanced compression and streaming technology, and highly sophisticated object identification and tracking algorithms."

Mozaik says that the new MovieBuddy iPad and iPhone app will be available in the iTunes store "in the near future," concurrently with the launch of the first titles (including movies, TV shows, music videos and sports programs) enabled with its !Content technology.

In other iPad-related news:

  • On Sunday night, live Internet broadcasting service provider, Ustream, powered what it claimed was the first live music concert delivered to the iPad: a performance by Bon Jovi in Dallas. The broadcast offered a social TV element via Ustream's Social Stream capability, which enables real-time interactions through Twitter, Facebook, MySpace and AIM integrations. has more--including a statement by Ustream co-founder, John Ham, that live music will form a larger part of the company's strategy going forward.
  • In an interview with the New York Times, published Monday, Andrew Fisher, CEO of Shazam, a company that offers a mobile application that consumers can use to identify songs and other music they hear (a process the company calls "tagging"), stated that the company sees the iPad as key to the next stage of the service's evolution--which will apparently see it using its technology to enable two-screen interactive TV. "A lot of people already tag music in television commercials, especially automobile commercials," Fisher told the Times. "So we know people are using Shazam while watching TV." According to the Times, Shazam is currently conducting a promotion with HBO for the show, "How to Make It In America," that lets users who tag the show's audio during its broadcast unlock bonus materials, such as interviews with its actors. The company is also considering developing a service that would allow viewers to tag a song in a commercial in order to receive a coupon for the featured product on their iPad or mobile phone.


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