News Round-Up

--Major Broadcasters Form Mobile TV Content Joint Venture
--History Channel Using Foursquare to Promote New Show
--Intel Demo's PVR Concept
--ON24 Launches "Social Webcasting" Platform
--Softel Working to Streamline Closed Caption Workflow on Avid Editing Systems
--Interactive Video Specialist, Veeple, Launches "VeepleTV"
--YuMe Announces Support for Microsoft Silverlight

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

  • 12 major US broadcasters--Belo Corp., Cox Media Group, EW Scripps, Fox, Gannett Broadcasting, Hearst Television, ION Television, Media General, Meredith Corp., NBC, Post-Newsweek Stations and Raycom Media--have announced plans to form a standalone joint venture to develop a new national mobile content service. According to the broadcasters, the service will use existing broadcast spectrum to allow member companies to provide live and on-demand video, local and national news from print and electronic sources, and sports and entertainment programming.
  • History Channel is using location-based social media platform, Foursquare, to promote its new show, "America, the Story of Us," according to a report in Mashable.
  • At the Beijing IDF 2010 this week, Intel has been demo'ing an Intel CE4100-based "PVR concept which can display real-time previews of a dozen or more cable and IPTV channels," according to an article in CNET Australia.
  • Webcasting specialist, ON24, has launched an open webcasting platform that it claims "enables customers to create completely custom experiences and integrate applications developed by third-party developers," and "also enables enterprises to deliver 'social webcasts' and features enhanced interactivity capabilities." According to the company, the platform's "social webcasting" capabilities include "group chat, Twitter, moderated Q&A and sharing tools."
  • Softel has announced that it is collaborating with Avid to develop a plug-in based on its Swift vTX software that will allow users of Avid's Media Composer, Symphony and NewsCutter solutions to import and export subtitle/caption files and accurately preserve caption data throughout the editing process. "The plug-in will allow edits made to video content to be mirrored automatically in the closed caption data, ensuring transmission integrity," the company explains in its press materials. "Previously, the asynchronous nature of the closed caption data could lead to missing or incorrect captions due to the process of video editing. To overcome this, audio and video are wrapped in MXF format, and the separate files are linked together in an AAF master clip file for convenience. Users will have access to flexible and precise handling of the data, with the ability to associate caption data with video or audio cuts."
  • Interactive video specialist, Veeple, has launched "VeepleTV," which it describes as "a new template for Veeple that allows our customers to create a 'Hulu'-like TV channel experience combined with interactive video." A video explaining the new offering, which is priced at $75 and targeted at Veeple's core base of SMB customers, is located here.
  • Broadband video advertising company, YuMe, has announced that its ACE video advertising platform is now compatible with Microsoft Silverlight. According to the company, "publishers who equip their Silverlight players with ACE technology will be able to monetize their video content through YuMe's video ad network, and will have the option to take control of their video ad operations with the ACE Ad Management System."
North America