BBC Releases iPlayer Stats for March

The BBC on Wednesday released March usage statistics for its online TV and radio programming catch-up service, the BBC iPlayer. Among the highlights:

  • Across all platforms (including Virgin Media's implementation of the service, as well as on PC's, game consoles and mobiles), the iPlayer received 117.6 million requests for programs (around 84 million for TV programs and around 33 million for radio programs), up from 116.4 million in February, but down from 120.3 million in January. There were 17.3 million TV programming requests via Virgin Media, the lowest number since last September; and 67 million TV programming requests online (including PC's, game consoles and mobiles), the lowest number since last December.
  • Online, there were 3.2 million programming requests per day on average, down from 3.5 million in February (note: the BBC says daily usage stats for the iPlayer on Virgin Media are not yet available as "Virgin Media data arrives later than online stats"). The service attracted an average of 1.28 million daily users online in March, compared to an average of 1.37 million daily users in February and 1.29 million in January. The decreases were all driven by declines in usage of the iPlayer's TV offerings, while usage of its radio offerings was stable.
  • The average weekly amount of time per user spent watching TV programs on the iPlayer in March increased 6% to 68 minutes and the average weekly amount of time per user spent listening to radio programs increased 8% to 176 minutes.
  • The iPlayer is most commonly used for TV viewing at roughly the same time of day as most linear TV viewing takes place (i.e. primetime), though there is proportionally more daytime and late-peak use.

The BBC's detailed breakdown of iPlayer usage stats for March is available here.

In related news: views for UK commercial terrestrial broadcaster Five's online VOD service, Demand Five, rose by 25% in March to a record 6.4 million, thanks to deals with YouTube and SeeSaw, New Media Age reports.