New iTV Doctor Column on Interactive TV Advertising

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

In addition, [itvt] blogger, Edgar Villalpando, SVP of marketing at ActiveVideo Networks, argues that "interactivity has to be simple to set up and easy to use for the generation that has the gray hair and the buying power."

North America