News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets


The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its interactive TV advertising efforts on its green-button advertising capability, which it launched around a year ago (see the article published on itvt.com, April 28th, 2009) and which it says is garnering 17,000 household views on average per campaign. "Although red button still delivers impressive results for brands, we've taken a pragmatic decision to focus on the emerging products most in demand by our clients, such as green-button advertising and video-on-demand," Jeremy Tester, communications director at Sky's ad sales arm, Sky Media, said in a prepared statement. "With more than 6 million homes now having access to Sky+, we believe local storage is the most efficient and effective way to deliver long-form, lean-forward advertising." New Media Age has more.
  • Cambridge, UK-based digital TV client software company, ANT, has announced that German set-top box company, TechnoTrend Goerler, has licensed its ANT Galio HbbTV platform in order to target TV service providers and operators in the HbbTV retail market. HbbTV--short for "Hybrid Broadcast Broadband Television"--is a pan-European initiative that was launched last August and that describes its goal as "harmonizing the broadcast and broadband delivery of news, information and entertainment to the end consumer through TV's and set-top boxes with an optional Web connection." According to the companies, the first TechnoTrend Goerler products based on the ANT Galio HbbTV platform will launch at the IBC show in September and will be available in the German retail market in time for Christmas.
  • TiVo has announced the general availability of its new $89.99 Wireless N Network Adapter, which it says is "designed to help consumers transfer and download broadband content within the home at a faster speed, making the most of your TiVo Premiere and TiVo Premiere XL music, Web and mobile features." "The Wireless N Adapter takes your TiVo DVR broadband experience up a notch, making moving content within the home both faster and more convenient," TiVo's VP and general manager of product marketing, Jim Denney, said in a prepared statement. "We've offered a Wireless G Adapter for many years, but just as Premiere was our first step in the next evolution of the DVR, we wanted to upgrade our total offering with the addition of a new Wireless N Adapter focused on speed and performance."
  • Online video advertising network operator, Tremor Media, has announced that it has raised $40 million in a funding round led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners, as well as from existing investors, Canaan Partners, Meritech Capital Partners and SAP Ventures. According to the company, the new funding "will primarily be used to invest in R&D to bolster Acudeo, its leading technology platform, with new solutions for both advertisers and publishers, and to drive expansion into other media channels where digital video advertising will grow significantly." Earlier this year (see the article published on itvt.com, January 7th), Tremor Media announced a new series of interactive video advertising formats for the Acudeo platform.
  • Dori Media Group, an Israeli TV formats, production and distribution company best known for its telenovelas, has sold its interactive, cross-platform "control game"/reality show format, "uMan," to Ongoing Group-subsidiary, CTN, which plans to produce it in Brazil, Portugal and Portuguese-speaking Angola and Mozambique, according to a report in C21 Media. "uMan"--which launched in Israel (where it is known as "Megudalim") last July on mobile phones, the Internet and TV, and which has now been sold into 13 countries, sees eight contestants confined to a "lab" for 21 days, during which time their every move is controlled by viewers. According to Dori Media, "the viewers--and only the viewers--have the control to determine everything for the contestants: what they wear, eat and hear, whom they sleep with or whether they sleep at all. As days go by," the company explains, "viewers can give contestants tools to advance in the game or simply ignore them, in which case, these uMans will disappear, never to return. The winning contestant will be the last uMan standing."

 

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UK/Ireland