News Round-Up (II)

--Canoe Promotes Dana Runnells to VP of Marketing and Communications
--Concurrent Releases Fiscal Q3 Results
--Cox Completes Deployment of Rovi's ShowRunner VOD App in its Motorola-Based Systems
--DISH Network and DirecTV Launch National Satellite Interactive TV Advertising Platform, "ASAP"
--Google Lets Users Search for Specific TV Episodes

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), has promoted Dana Runnells to VP of marketing and communications. In her newly expanded role, she will be responsible for developing and overseeing the company's integrated marketing efforts to drive business strategies, as well as for managing its marketing and communications team. "Since joining Canoe Ventures in December 2008, Runnells has managed the company's media relations and strategic communications efforts," Canoe says in its press materials announcing her appointment. "She has developed thought leadership programs to further the company's goals of developing television into the next great digital marketing medium and played an active role in coordinating with Canoe's partners to ensure both alignment and accuracy within the realm of advanced advertising across the industry."
  • VOD, advanced advertising and data solutions provider, Concurrent, has released financial results for its fiscal third quarter, ended March 31st. A press release from the company summarizes the results as follows: "Company-wide revenue for the third quarter of fiscal year 2010 was approximately $14.6 million, compared to $19.2 million in the prior year's third quarter. Gross margins for the third quarter of fiscal year 2010 were 55.5%, compared to 57.0% in the prior year's third quarter. Operating expenses were $9.0 million in the third quarter of fiscal year 2010, compared to $27.0 million, including a $17.1 million impairment charge, in the prior year's third quarter. The Company generated a net loss of $974,000, or $0.12 per diluted share, in the third quarter of fiscal year 2010, compared to a net loss of $15.3 million, or $1.85 per diluted share, including the impact of the prior year $17.1 million impairment charge and related tax effect, in the same quarter of the prior fiscal year."
  • Rovi has announced that Cox Communications has completed deployment of its VOD application, ShowRunner, in its Motorola-based systems. According to the company, Cox is planning additional roll-outs of ShowRunner throughout the year with a conversion to the Passport Guide for its Cisco-based systems. Rovi says it plans to launch several new features for ShowRunner this year, including integrated VOD search, the ability to stop a VOD program in one room and restart it in another, and remote selection of VOD content for viewing at a later time.
  • Following in the footsteps of the cable industry's Project Canoe, DirecTV and DISH Network--each of which has long offered interactive TV capabilities--have announced the launch of the Advanced Satellite Advertising Platform (ASAP), a national interactive TV ad platform that they say will provide advertisers with reach to nearly 30 million US households. "Advertisers will benefit from a turn-key, one-stop-shop approach with respect to the process of creating, planning, buying and implementing a national interactive advertising campaign," the companies state in their press materials. "ASAP's core opportunity will offer advertisers the ability to showcase long-form advertorial content on an exclusive, dedicated channel coupled with interactive opportunities to further engage the consumer. These interactive opportunities include additional product information, photo galleries, simple gaming, regional locators and requests-for-information (RFI's). RFI's enable consumers at home to enter a sweepstakes or request a product sample, informational brochure or coupon directly from the television using their remote control...ASAP will be a fully measured advertising platform utilizing third-party research services. Advertisers will receive in-depth post report metrics upon the completion of a campaign."
  • Google has added the ability to search for specific TV episodes to its search service.

 

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