News Round-Up (V)

--FourthWall Media's EBIF-Based Ad Widgets System Deployed by Puerto Rico's OneLink
--FourthWall Media in Interactive TV Advertising Deal with Axesa Servicios de Informacion
--Report: Google May Unveil Android-Based TV Software at I/O Developer Event Later this Month
--Gotuit Powers "The VIEWer's Choice" for ABC's "The View"
--High-Profile Interactive TV Advertising Figure, Tim Hanlon, Joins Catalyst S+F

The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • FourthWall Media, the interactive TV technology company formerly known as BIAP, has announced that the OneLink San Juan cable system in Puerto Rico has deployed its Ad Widgets advanced advertising system across its digital subscriber base. The Ad Widgets system is based on the EBIF, SaFI and SCTE-130 specs. OneLink previously deployed FourthWall's EBIF platform to support a selection of the company's TV Widgets. "When a commercial runs, digital OneLink subscribers will see an on-screen prompt," FourthWall explains in its press materials. "With the simple push of a button on their standard cable remote, viewers can request more information, find out more about the product or service, hit Click-to-Call for immediate merchant contact, and enable other exciting features." According to FourthWall CEO, Time Peters, "the Ad Widgets Manager guides media sales personnel through simple forms where they input an order and select options that automatically bind proven applications to the appropriate commercials making them interactive"; then "once these spots run, the same ad sales people can view usage data through easy Web-based reporting." FourthWall also says it is expanding its Ad Widgets line-up to include VOD telescoping, and claims that Ad Widgets allows advertisers to make their interactive overlays addressable.
  • In other FourthWall Media news: The company has announced a deal with Yellow Pages and local search service provider, Axesa Servicios de Informacion, to launch interactive TV advertising on FourthWall's Yellow Pages on TV application on OneLink. Axesa will not only provide listings data, FourthWall says, but will sell interactive advertising to local businesses on its online Yellow Pages directory, "OneLink viewers will be able to access Yellow Pages on TV with their regular digital cable remote," FourthWall explains in its press materials. "Clicking on a banner ad will bring viewers to a micro-site where they can get more information about the company, product or service; and choose to be contacted by the company. Viewers will also have the ability to connect directly with the advertiser via phone using the 'Click-to-Call' feature."
  • Google may unveil Android-based TV software at its Google I/O conference in San Francisco, May 19th and 20th, according to an article in the Wall Street Journal. Meanwhile, Bloomberg is reporting that Sony will announce home entertainment devices at the conference that use Google software (note: Google's Android-based TV platform is expected to be called Dragonpoint) and Intel chips.
  • Gotuit Media, a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end-users to make mash-ups out of their content, using metadata-defined virtual video clips, contacted [itvt] earlier this week to let us know that it has been tapped by ABC to power a service called "The VIEWer's Choice" for the broadcaster's popular daytime show, "The View." "The Gotuit Video Metadata Management System is used to define each segment within the original source broadcast, creating a library of 'virtual clips' using time-based video metadata," the company explained in an email. "These 'clips' are then presented within compelling playlists such as Celebrity, Scandals, Politics, Funny Moments and more...Gotuit's premium metadata is also used to define all the advertising inventory. Ads can be requested at any segment boundary, and ABC sets an Ad Policy to request an ad after a certain number of clips or a certain duration of video is watched. Using Gotuit's turnkey services, each on-air broadcast of 'The View' is published to along with Gotuit's patented, scene-level metadata. The Gotuit Plug-In is used to deliver the unique viewing experience that includes scene-by-scene playlist navigation, video search, and viral sharing through links and an embedded player."
  • High-profile interactive TV advertising industry figure, Tim Hanlon, has joined Catalyst S+F, a company which bills itself as specializing in "providing mission-critical advice and execution to innovation-oriented start-ups, brands and investors," as a partner. According to the company, Hanlon, who was previously managing director of Publicis Groupe's VivaKi Ventures, will be responsible for its venture investment and advisory strategies, as well as its lead consultant on advanced media issues. He will also open a Chicago office for the company.


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