Round-Up (VII)

--Showtime Said to Be Developing TV Everywhere-Type Service
--Sigma Launches Version 2.0 of its Subscriber Information Service, Featuring EBIF Support
--Speed's New Broadband Video Channel to Be Available to Pay-TV Subs via Authentication
--VividLogic Announces Commercially Available tru2way Solution, Integrated with CableLabs' OCAP RI

The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.

  • CBS-owned Showtime is developing an authentication-based "TV Everywhere"-type broadband video service for its subscribers, according to a report by Bloomberg.
  • IP service fulfillment solutions specialist, Sigma Systems, has announced version 2.0 of its Subscriber Information Service, which it says offers EBIF support and several other new features. "A key component in the execution and monetization of advanced advertising, Sigma Systems' Subscriber Information Service enables addressability by collecting subscriber-related data and providing the SCTE-130 SIS interface needed to access the data for audience qualification and segmentation," the company says in its press materials. "With SIS 2.0, Sigma Systems delivers support for Enhanced TV Binary Interchange Format (EBIF) interactive TV environments; stronger privacy policies for more secure management of subscriber information; and improved performance to ensure sub-second response times for run-time advertising requirements. In addition, SIS 2.0 includes the latest support for SCTE-130 compliance. Sigma Systems’ SIS 2.0 gives TV operators the ability to aggregate disparate sources of subscriber data from the network, such as service usage and authorization, and combine that data with demographic/household and geographic/location information to create a single view of the subscriber. SIS 2.0 generates audience profile 'qualifiers' in sub-seconds that define new and more granular customer segments that advertisers can use to target their addressable linear, dynamic VOD and interactive advertising in real time. SIS 2.0 also provides strengthened subscriber privacy features, and allows subscribers to either opt-in or opt-out of receiving any targeted advertisements or other campaigns."
  • Fox Sports' Speed channel has announced plans to launch a broadband video channel featuring live, streaming events and a range of VOD programming. Dubbed Speed2 and set to launch in beta next month, the new channel will be "available only to Speed subscribers [i.e. consumers who subscribe to pay-TV services that offer the Speed channel] as an authenticated online network," the channel says. Speed2 is initially expected to be available to Time Warner Cable subscribers.
  • SeaChange-subsidiary, VividLogic, has announced the commercial availability of a tru2way solution that it says is fully integrated with an optimized version of CableLabs' OCAP Reference Implementation. According to the company, "this represents the first commercially available comprehensive tru2way solution to include all of the software components necessary for a tru2way set-top box, pre-integrated with Intel Media Processor CE Family and Broadcom 7420 SoC." The solution--which is slated to be ready for CableLabs certification on both Intel and Broadcom platforms next month--will be demo'd in SeaChange's booth (1601) at the NCTA Cable Show in Los Angeles, using a live commercial feed with conditional access and copy protection, along with the OCAP guide from the local MSO, the companies say. "The development of commercial implementations of the OCAP RI, such as this, are important steps in our industry's collective efforts to significantly reduce application and compliance test certification times associated with bringing new products to market," Comcast's SVP of customer premises equipment, Steve Reynolds, said in a prepared statement included with VividLogic's press materials for the new solution.


North America