News Round-Up (II)

--BBC Releases Red-Button Programming Schedule through May 28th
--Canoe Teams with Other Cable Industry Players to Launch "SelecTV" Brand for Interactive TV
--CMC's HITS to Unveil EBIF-Based Interactive TV App, Optimized for 3D TV
--CMC's HITS Launches National Terrestrial Fiber Distribution Service

The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.

  • The BBC has announced the line-up of content that will be available through its red-button interactive TV service through May 28th.
  • Canoe Ventures has announced that it has teamed with the Cabletelevision Advertising Bureau (CAB), the Cable & Telecommunications Association for Marketing (CTAM), CableLabs, and various MSO's (including Bright House, Cablevision, Charter, Comcast, Cox and Time Warner Cable), as well as various national advertising and cable programming partners, to launch "SelecTV," a consumer-facing brand that will appear on-screen to indicate the availability of interactive TV content. According to the companies and organizations behind it, the SelecTV brand "promises a seamless and secure interaction between the viewer, the cable company and the programmer, advertiser or content sponsor across all major US cable systems." The SelecTV brand will be managed by Canoe and licensed for use by certified cable operators, their programming partners and advertisers. It has a dedicated Web site at http://www.selectv.net. In related news: Canoe Ventures plans to use the NCTA Cable Show to show ads featuring a request-for-information interactive TV advertising template it has developed, as well as to demo dynamic insertion of ads into VOD content using the SCTE-130 and SaFI specs. Multichannel News's Todd Spangler has more.
  • HITS, a business unit of Comcast Media Center (CMC) that provides content management and distribution services to MSO's, has announced that it will unveil an EBIF-enabled interactive TV application optimized for 3D TV, in its booth (2141) at the NCTA Cable Show in Los Angeles. "The momentum of 3D programming in the marketplace presents a challenge for video programming that is not in 3D source code, such as guides or tickers," CMC explains in its press materials. "HITS addresses this concern with technology that allows 3D and 2D content to be viewed simultaneously. The technology can be employed by MSO's to ensure that visual elements such as text or buttons can be delivered in high-quality, viewer-friendly feeds to their growing 3D TV subscriber base. This can translate to a wider adoption of popular 3D technology throughout the industry."
  • In other CMC HITS news: The company has announced a national terrestrial fiber distribution service for delivering video programming to cable MSO's. The service incorporates conditional access technology from Verimatrix, and video processing and delivery technology from Harmonic. "The new fiber service uses the expansive Comcast network to deliver video content to its HITS affiliates," CMC says in its press materials. "Connecting to the fiber network makes it easier for MSO's to broaden their portfolio of HD to their subscribers today, and adds a wide array of services in the future, including ITV, 3D TV and more. The HITS fiber-based solution can either be used for the primary delivery of video content or serve as a redundant, backup path for satellite-delivered programming in the event of satellite interruptions, thereby reducing downtime and minimizing the impact to customers. The CMC can help MSO's develop a fiber strategy now that will be available by the fourth quarter of 2010."

 

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