News Round-Up (I)

--Cablevision Rolls Out Multiple Interactive TV Channels Based on ActiveVideo's CloudTV Technology
--Accedo Broadband Offering Paid Games on Philips Net TV
--ADB Unveils Cable Show Line-Up
--Alticast, Rovi Team on NCTA Cable Show tru2way/IPTV Demo

The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.

  • ActiveVideo Networks and Cablevision have announced that Cablevision has deployed over two dozen new interactive TV channels to its entire digital subscriber base, based on ActiveVideo's flagship CloudTV platform. According to the companies, Cablevision is using CloudTV to "offer an expansive menu of personalized television content--including hyper-local sports and news, advertising showcases, and mosaic programming--to approximately 3 million subscribers in the New York tri-state area. The line-up includes MSG Varsity Interactive, News12 Interactive and a variety of other channels and advertising showcases that are designed to serve specific interests of Cablevision subscribers," the companies state in their press materials. "In addition, the ActiveVideo platform is powering Quick View kids, sports and news navigational mosaic channels. Cablevision and ActiveVideo Networks will continue to work to develop and deploy innovative and valuable cloud-based channels as part of a CloudTV rollout that improves the interactive TV experience and provides services that are designed to meet consumer and advertiser demand for more personalized programming and enhanced audience engagement."
  • Interactive TV games company, Accedo Broadband, has announced (via Twitter) that it is now offering paid games, in partnership with PayPal, on its Funspot games service on Philips Net TV.
  • Advanced Digital Broadcast (ADB) has announced the line-up of products and technologies it will be showcasing in its booth (339) at the NCTA Cable Show in Los Angeles this week.
  • tru2way specialist, Alticast, has announced that it will offer a demo at the NCTA Cable Show that will feature "tru2way guide technology from Rovi Corporation with IP-based video tuning features running on Alticast's tru2way platform on a cable-IP hybrid set top box." According to the company, the demo--which will run in both Alticast's (329) and Rovi's (1609) booths--is designed to show "how operators can utilize IP content along with their RF-based cable content through a seamless guide experience on Alticast's market-proven tru2way solution." "We are excited to be collaborating with the great team at Rovi on this demonstration," Jeff Bonin, Alticast's SVP of business development and marketing, said in a prepared statement. "This joint tru2way demonstration shows that we are committed to providing the flexible, long-term solutions MSO's need to support advanced interactive services that span across cable and IPTV networks."


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