News Round-Up

--BigBand Integrates with Entone, Orca, Verimatrix, Western Mediabridge
--Boxee Selects Vindicia as its Payments Platform Provider
--BrightLine iTV Says 2009 Was its Second Consecutive Year of Record Growth
--Edgeware Integrates Web TV Servers with MediaMelon's MediaCloud SaaS Solution
--Firefly Video Launches Interactive Online Video Advertising Platform
--Kaltura Launches New Version of its Self-Hosted Online Video Platform
--KickApps, Adobe Release OSMF App Studio Drag-and-Drop Media Player Solution
--Motorola Launches tru2way-Compatible Multiroom HD DVR
--NDS Extends Interactive TV Professional Services and Integration Work Contract with Cox
--Panasonic Demoing 3D, tru2way, New RUI at Cable Show
--Reuters Launches Interactive On-Demand Video Platform, Reuters Insider
--TiVo in Research Partnership with Millward Brown
--Two Way Limited's TAB Active Interactive TV Wagering Service Expands

Due to the volume of news generated by the NCTA Cable Show in Los Angeles this week, [itvt] is covering a number of stories in this issue in round-up/summary form:

  • BigBand Networks has announced IP video integrations with Entone, Orca Interactive, Verimatrix and Western Mediabridge.
  • Boxee has announced the selection of Vindicia as the payments platform provider for its plans to offer premium content on its platform. "Vindicia's CashBox solution will enable Boxee content partners to offer premium content through a wide variety of payment methods and plans, from individual pay-per-view charges to premium subscription models," Boxee's VP of marketing, Andrew Kippen, explains on the company's blog. "Vindicia's flexibility will enable Boxee content partners to price and package their content as they wish, whether it is premium content, content from their existing library, or extras that will never made it 'on air.' Users will be able to purchase this content via credit card, gift card, or PayPal...While Boxee plans to make the payment platform available to content partners for Boxee's unique TV experience, Vindicia's flexibility also makes it possible for us to enable payments on our Web site and across mobile platforms like the iPhone, Android and iPad. Boxee's eventual expansion to these platforms will pave the way for universally accessible content no matter where a user is." Boxee says it will release its Vindicia-powered payment platform by the end of the summer.
  • Interactive TV advertising agency, BrightLine iTV, has announced that 2009 was its second consecutive year of record growth.
  • Edgeware has announced the integration of its Web TV servers with MediaMelon's MediaCloud SaaS solution, which it says will enable telcos and data centers to offer next-generation multi-source content delivery solutions and analytics.
  • Online video advertising platform, Firefly Video, has announced its official launch. "Unlike pre-roll, which requires a specially integrated video player, Firefly Video's ad unit runs in a standard display ad unit, giving all publishers the ability to monetize video with no need for special integration or additional technology," the company explains in its press materials. "If a consumer chooses to engage, the ad unit unfolds to cover the entire Web page, ensuring the viewer's total attention and delivering a highly interactive experience. The Firefly Video platform also contrasts with the interruptive style of pre-roll and television advertising, in which ads are presented to consumers as a prerequisite before viewing the desired content."
  • Open source broadband video platform provider, Kaltura, has announced that it has commercialized a new version of its self-hosted online video platform software, enabling service providers to integrate, customize and resell video services from behind their own firewall or cloud.
  • KickApps and Adobe have announced the release of the OSMF App Studio, a drag-and-drop media player solution based on KickApps' authoring solution for the Adobe Flash platform. "Users of the cloud-based OSMF App Studio can create highly customized, full featured Flash media player experiences with drag-and-drop ease, including the ability to integrate best-of-breed third party applications, content and Web services," the companies state in their press materials...The OSMF App Studio simplifies the development of video players for developers, visual designers and non-technical people. Users create unique visual designs and assemble a wide range of components and third-party services to produce high-quality, full-featured video playback experiences without having to spend the time and effort on writing code. The OSMF App Studio allows publishers and marketers to focus on Web-based video monetization and audience growth with lower costs and faster turnaround."
  • Motorola has launched a new, all-digital, tru2way-compatible, HD, dual-tuner multiroom DVR, the DCX3501-M.
  • NDS has announced that it has extended its contract with Cox Communications for professional services and integration work. "The NDS team will maintain its role as the prime integrator for next-generation applications and services for such solutions as Cox's Trio [see the article published on, May 11th], the first tru2way-enabled advanced user interface and interactive program guide," NDS states in its press materials. "With the current agreement, the NDS Professional Services team has been responsible for the end-to-end management and implementation of Cox's tru2way system, from the headend through to the set-top box components and has also managed third-party developers to ensure consistency throughout the development process. Moving forward, the team will continue to maintain and deliver a consistent roll-out of technology advancements and updates, extending the overall functionality of Cox's applications and services on an ongoing basis...As new requests from subscribers for additional capabilities grow, NDS will work closely with Cox to enhance the current features to address these requests across their system. Together, the companies have future-proofed the design of the IPG, guaranteeing that such enhancements can be made while maintaining the same consistency and ease-of-use throughout the overall viewing experience." NDS has also announced the appointment of Anoop Varma as director of sales for its Indian operations.
  • Panasonic has announced its line-up of demo's for the NCTA Cable Show. The demo's include 3D TV's, tru2way applications (in partnership with RCDb and Zodiac Interactive--see articles in this issue), and a new JavaScript-based Remote User Interface (RUI) technology called AJAX-CE.
  • Thomson Reuters has announced the launch of Reuters Insider, an interactive on-demand video platform which it says is designed to change the way financial professionals consume and distribute news, research and information. "This unique video experience transforms financial programming from a passive one-way broadcast into a highly collaborative and personalized medium," the company states in its press materials. "Powered by original and exclusive programming from Reuters and more than 150 trusted content partners globally, Reuters Insider offers financial professionals the opportunity to make industry-specific video actionable by cutting through the clutter and providing access to the news and information they want, when they want it...Reuters Insider will also for the first time equip firms with the tools to self-broadcast research, market commentary, morning calls and trade ideas straight to the desktops and mobile phones of Thomson Reuters customers, via their own branded channels, as part of the firm's commitment to building a global financial markets community."
  • TiVo has announced a partnership with brand research agency, Millward Brown, that it says "pairs custom consumer segmentation information from Millward Brown with passively observed TV viewing information collected by TiVo." According to the companies, their partnership will provide brands with "invaluable insights that include which programs and networks their target consumer segments are watching more frequently when compared to the average TV viewer, resulting in more exact and cost-effective media-planning."
  • Two Way Limited has announced that it has signed an agreement with Racing and Wagering Western Australia (the operator of the TAB wagering business in that state), Foxtel and Sky Channel Pty Ltd. for the launch of its TAB Active interactive TV wagering service in Western Australia. The company has also announced that TAB Active is now available across all three Sky Racing channels.


North America