Brightcove, FreeWheel Unveil Video Advertising Solution for iPad, Other HTML5-Compatible Devices

Broadband video platform provider, Brightcove, on Wednesday announced plans to go live by early June with an HTML5 video advertising solution for media companies. According to the company, the solution will build on Brightcove's native support for HTML5 video and will provide turnkey integration with the Monetization Rights Management (MRM) product of its partner, video monetization technology provider, FreeWheel. The solution is designed to enable Brightcove's customers to deliver ad-supported video to such HTML5-compatible devices as the Apple iPad, iPhone and iPod touch. "FreeWheel is a leading advertising technology partner and we share many of the same customers, including some of the largest news and entertainment media brands in the world," Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. "While we have seen tremendous interest from our customers in rolling out HTML5 video experiences, the ability to effectively monetize the content has been a hurdle for early adopters. Together with FreeWheel, we are committed to helping these customers extend their ad-supported strategies to every screen and capitalize on the fast-growing audiences using HTML5 devices."

According to the companies, the Brightcove-FreeWheel HTML5 video advertising solution will leverage the capabilities of the Brightcove Experience for HTML5 solution, including intelligent device detection, playlist rendering and playback of H.264-encoded video content, while also enabling customers to automatically push HTML5-compatible contextual advertising content into their video stream via FreeWheel's MRM. As a result, the companies promise, joint Brightcove and FreeWheel customers will be able to expand the reach of their ad-supported video initiatives to popular HTML5-compatible consumer devices. "Successful media companies understand that effective advertising strategies require monetization across multiple platforms, utilizing multiple formats," Doug Knopper, co-founder and co-CEO of FreeWheel, said in a prepared statement. "It's clear that HTML5 will become a pervasive standard for Web video and we are excited to partner with companies like Brightcove to bring this advertising solution to our clients." 

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