Yoostar Appoints Acclaim Veteran, Gregory Fischbach, as President and CEO

--Appointment Comes as Company Prepares to Launch "Social Video Game" at E3
--Current Media Names John Arianas VP of East Coast Sales

Yoostar--a New York City-based start-up that offers a product (consisting of a Web cam with built-in dual microphones and remote control, a portable green screen, a professional stand, and what the company calls "Active Immersion" software for PC's and Macs) that digitally removes the original actors from scenes, so that users can insert themselves in their place and then record their performances to their PC or Mac or upload them to the company's Web site (note: a video of TV personality, Jimmy Kimmel, using Yoostar's system is embedded above; for more on the company, see the articles published on itvt.com, May 19th and August 11th, 2009)--said Monday that it has appointed Gregory Fischbach as president and CEO. He replaces Patrick Bousquet-Chavanne, who will now take on the role of co-chairman. Fischbach and Bousquet-Chavanne will jointly assume day-to-day executive functions, Yoostar says.

Fischbach was previously co-chairman and CEO of Acclaim Entertainment (the now-defunct company behind the game "Mortal Kombat"), which he co-founded. Prior to that, he was president of Activision International, and he was also a co-founder of the Entertainment Software Association (ESA) and of the Entertainment Software Rating Board (ESRB), serving as the latter's chairman for two years.

Fischbach's appointment comes as Yoostar prepares to roll out what it says will be a "social video game" that bridges the worlds of social gaming, consoles and user-generated video. The company claims to have secured an array of "world-class movie content" from leading film studios for use in the new offering, and says that it has been working with "one of the industry's leading video game developers" to port the user experience to consoles. It plans to unveil the new offering at the E3 Expo next month. "Last Fall, Yoostar heralded a new kind of personalized entertainment experience that's totally immersive, fun and social with the launch of Yoostar Movie Karaoke," Bousquet-Chavanne, said in a prepared statement. "Now with Gregory's experience in the console video game industry and his insights and vast knowledge into social gaming, we will transform Yoostar into the next-generation social video game platform." Added Fischbach: "We're creating the next evolution of Yoostar to incorporate a true social structure in the play mechanic of the game, allowing the user to post and share the video they create and to participate in a vibrant community with other players."

In other personnel news: Current Media--the company founded by former vice president, Al Gore, and his business partner, Joel Hyatt, that operates Current TV, an interactive TV channel approximately 30% of whose content is contributed by viewers via its Web site (note: the channel, whose distribution partners include Comcast, Time Warner Cable, DirecTV, Dish Network, Verizon, AT&T, BSkyB, Virgin Media, and Sky Italia, also invites viewers to help determine its programming schedule by voting for video submissions on its site)--has hired John Arianas as VP of East Coast sales. Arianas, who will lead the company's sales and business development efforts on the East Coast, and also run its New York City advertising sales office and develop its upfront sales strategy, was previously VP of brand sales at MTV. He will report to Current Media's EVP of ad sales, Ken Ripley.

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