News Round-Up (IV)

Augmented Reality Zombie ShootAR

--mDialog Hires Two Execs to Support Dynamic Video Ad-Insertion Platform for iPad/iPhone
--metaio Launches First-Person Augmented Reality Shooter Game
--Miniweb in Connected TV Partnership with Brightcove
--NBA Game Time Widget Launches on Vizio Connected TV's

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • Mobile video and in-stream ad management company, mDialog (note: the company recently launched in-stream interactive overlay ads for the new Apple iPad--see the article published on, April 14th), has announced the hiring of two executives to manage what it claims is "the influx of business to [its HTML5-enabled] dynamic video ad-insertion platform for the iPad, iPhone and iPod touch." Jeffrey Anderson has been named SVP of business development, and Tim Street has been named VP of mobile video.
  • Munich-based augmented reality specialist, metaio, has announced the availability of a Symbian-based first-person AR shooter game, entitled "Zombie ShootAR," in the Nokia Ovi store. A demo video of the new game is embedded above.
  • Miniweb, a London-based company that offers a platform designed to enable converged broadcast and broadband entertainment on the TV, has announced a partnership with online video platform provider, Brightcove, that it says will enable the latter's customers to use the Miniweb connected TV platform to extend their reach to TV, with minimal integration effort. According to Miniweb, its platform enables "easy navigation and consumption of Internet video on the TV"; "empowers TV viewers with key functionality such as global search, recommendations, related content, personalization, micropayments and community/social networking"; allows viewers to "search and discover content across all Miniweb content providers with a single action"; and "allows easy integration of a wide range of internet video publishers, extending their business models to the TV and generating revenue through premium content payments and advertising." Miniweb and Brightcove say that their partnership means that "Brightcove's customers will be able to add their content to the Miniweb platform with minimum integration effort," and that the "content will then be accessible on any Miniweb connected TV device, in multiple territories worldwide, giving content providers the widest possible reach." "Miniweb's partnership with Brightcove combines the benefits of Brightcove's online video platform with Miniweb's advanced technology solution for Internet video on TV," Miniweb CEO, Jerome de Vitry, said in a prepared statement. "Brightcove recognizes the importance of OTT video to the developing connected TV market and we are really pleased to be working together to offer their customers an easy solution to reach TV audiences and generate new revenue streams from connected TV."
  • Yahoo! contacted [itvt] last week to let us know that the NBA Game Time TV Widget is now available on Vizio's Yahoo! Widget Engine-powered connected TV's. According to the company, the widget provides real-time updates on teams, players, stats and scores and provides viewers with "quick video snapshots of their favorite players at the touch of a button."


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