News Round-Up (III)

--Delivery Agent Appoints New CFO
--Digital TV Labs Approved as First Test Facility for Freeview Australia EPG
--DirecTV Launches Whole-Home DVR Service
--Invidi Awarded US Patents for its Addressable Advertising Technology

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • Delivery Agent, a company that specializes in developing what it calls "shopping-enabled" entertainment (i.e. ecommerce marketplaces) for entertainment/media companies (note: for more on the company's tcommerce plans, see the interview with its CEO, Mike Fitzsimmons, that was published on, May 13th), has announced the appointment of Stephen Recht as CFO. He was previously CFO at Glam Media and Shutterfly.
  • Digital TV Labs, a company which provides conformance products and services for DVB-based markets, and which was formed in 2005 by a group of former executives of Cabot Communications (see the article published on, December 20th, 2005), has announced that it has become the first test facility to be approved by Freeview Australia as the latter launches its Freeview EPG product. According to Digital TV Labs, the launch "includes significant technological developments: an MHEG-based EPG, PVR functionality and support for the hybrid MHEG Interaction Channel. Digital TV Labs has been appointed to provide conformance testing for receiver manufacturers wishing to meet the new specification, which will allow the expansion of a vibrant consumer market," the company continues in its press materials. "Digital TV Labs now includes the Freeview Australia test suite in its Evora iSuite DVB-S/C/T Web-based interactive receiver test framework. This technology covers nearly 30 DVB countries."
  • DirecTV has announced the nationwide launch of its DirecTV Whole-Home DVR service. "With the new multi-room service, customers have even more control over their television viewing experience by being able to share recorded programs on any TV in the home, begin a program in one room and finish it in another, and access DirecTV's DVR technology on non-DVR HD receivers," the company states in its press materials. "The DirecTV Whole-Home DVR service eliminates the need for multiple HD DVR's by allowing customers to record and watch their favorite shows in up to 15 rooms in their home with a single HD DVR." The service is priced at $3 per month.
  • Addressable advertising specialist, Invidi Technologies, has announced that it has been granted new US patents for what it says is "key functionality" underlying its addressable advertising system. The patents are 7,730,509 ("Asset Delivery Reporting in a Broadcast Network"), which the company says "covers the delivery of targeted advertisements and other targeted content selected from many alternatives, to users of a broadcast network, followed by the reporting of the ad selection for each user, thereby providing measurement and other data for analysis"; 7,546,619 ("Voting and Headend Insertion Model for Targeting Content in a Broadcast Network"), which the company says covers "a selection process for the delivery of targeted content based on parameters such as age, gender, income, locale and personal interest"; and 7,698,236 ("Fuzzy Logic Based Viewer Identification for Targeted Asset Delivery System"--note: this patent was actually granted last year), which the company says covers "certain machine learning functionality whereby data inputs from a current network user can be used to refine the selection of which targeted advertisement (or other targeted content) should be delivered to that user," and which it says "may be helpful, for instance, when several people share a particular set-top box in a household, by more accurately determining which user is likely viewing a program at a given time." Invidi says that it is "willing to consider license arrangements with other industry players under the right circumstances."


North America