News Round-Up (V): ITV Player, NBC, Pace-MultiChoice

--Report: ITV Looking to Launch ITV Player App on Smartphones
--NBC Invites Viewers to Create "Fanisode" of "The Office"
--Pace Develops New HD DVR for South Africa's MultiChoice

The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

  • UK commercial terrestrial broadcaster, ITV, is in talks with Apple, RIM (BlackBerry) and Google (Android) about launching a mobile app for its ITV Player programming catch-up service, according to an article in The Daily Telegraph. The broadcaster is also in talks with Sony about launching the ITV Player on the PS3 games console, the article stated. In other ITV news: the broadcaster's new, video-enabled two-screen interactive TV service, ITV Live (see the article published on itvt.com, May 31st), has been experiencing some teething problems, according to an article in The Guardian.
  • NBC has announced a promotion that invites viewers of the show, "The Office," to "re-create their own re-imagined version of a segment" from an episode ("Murder") that aired earlier this year, and upload it to NBC.com. "The episode, which was broadcast earlier this year, will be split into 86 segments," the broadcaster explains in its press materials. "NBC.com will choose one fan re-made segment for each of the 86 to comprise the new 'fanisode.' Innovative participants can produce a new take on any one of the segments via live action, animation, claymation--or with any other creative media. Fans can view clips of the episode and read the script from each segment on NBC.com. Registration is now open for users to sign up for the individual segments that they want to submit. Once viewers have signed up, they can upload their own personalized re-imagining of the segment directly to NBC.com. Fans will also be able to earn points with NBC's 'Fan It' affinity program, redeemable for fun, 'Office'-based prizes. After all the segments are completed, NBC.com will edit the best submissions and will post the new fan-created 'fanisode' online."
  • UK-based set-top box manufacturer, Pace, has announced that its long-time customer, South African pay-TV operator, MultiChoice, has tapped it to develop a "second-generation" HD DVR. According to the company, the box--which is currently available to MultiChoice subscribers and which is also slated to be rolled out in other African countries--incorporates OpenTV Core 2.1 middleware and DVR software, an Ethernet connection, content security from Irdeto, H.264 compression and "XtraView functionality, allowing the addition of further set-top boxes so viewers can access MultiChoice content around the house."

 

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