News Round-Up (VI): Man Made Music-Schematic, Metrological-Softkinetic-Optrima, Mirada, Music Choice, OIPF

--Man Made Music Develops Sonic User Interface for Schematic Interactive "Touchwalls"
--Metrological, Softkinetic and Optrima in Partnership for 3D Gesture-Based Interactive TV Applications
--Mirada Names Paul Hastings UK Sales Director
--Music Choice Claims Record Weekly Interactions for SWRV
--OIPF Demo's End-to-End IPTV Delivery at Interop Event

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

  • Sonic branding specialist, Man Made Music, has announced that it has worked with Schematic to develop a sonic user interface for the debut of two, large-scale, interactive, branded "Touchwall" experiences (for Dell and Nokia) that were unveiled earlier this week at the Cannes Film Festival.
  • Metrological Media Innovations, Softkinetic and Optrima have announced a partnership to offer set-top box and TV manufacturers an "integrated 3D gesture-based solution" that they promise will "transform home entertainment. In addition," the companies say, "Softkinetic and Optrima technologies will be offered to media service operators as part of Metrological's Mediaconnect TV system, enabling Metrological to provide their global customer base with 3D gesture-based interfaces, video games and other interactive gesture-based applications." According to the companies, "Metrological/Softkinetic/Optrima reference development kits will be available for developers in the fall of this year," and "will allow developers to rapidly develop 3D gesture-based applications and video games with the guarantee that their content is compatible with all Intel-based platforms that use the Metrological Operating System...Mediaconnect TV users across the globe will be able to navigate their TV without a remote control by using natural hand motions and can also download gesture-based video games and applications, such as fitness programs," the companies state in their press materials. "Television viewers will be fully engaged in interactive programming by combining background replacement and gesture-based interactions. The technology has the power to transform the TV viewing experience, literally putting users into the picture with blue screen-style background replacement and gesture-based interactions. 3D gesture-based developers Softkinetic Studios, led by former Microsoft Kinect executive producer Mike Nichols, will also adapt their video game and content portfolio to the Mediaconnect TV platform, providing even more entertainment content for Mediaconnect TV consumers." The commercial deployment of Metrological's Mediaconnect TV Intel-based hybrid TV platform is slated to begin in Europe in the coming weeks and in North America by the end of the year.
  • Mirada, the Anglo-Spanish interactive TV company that was formed via the merger of YooMedia and Fresh IT (note: for extensive background on the merger, see the article published on, January 15th, 2008), has announced the appointment of Paul Hastings as UK sales director. He joins the company from MiCard, which developed an interactive TV loyalty scheme for Turner Broadcasting. He also co-founded interactive and multichannel service delivery platform provider, Mindhouse.
  • Music Choice recently contacted [itvt] to let us know that its 24/7 interactive TV music video channel, SWRV, generated over 150,000 interactions during the week ended June 6th, a record for the channel, which launched in February. According to the company, 65.5% of the interactions were via the Web and 34.5% were via the phone, and the top-five "most interactive" videos were "OMG" (Usher), "Massive Attack" (Nicki Minaj), "Bulletproof" (La Roux), "If We Ever Meet Again" (Timbaland), and "My Chick Bad" (Ludacris).
  • The Open IPTV Forum (OIPF) has announced the completion of its second Interoperability Event, which it says saw demonstrations of end-to-end IPTV delivery across interoperable equipment and services from its members. "The OIPF specifications segregate the IPTV delivery chain into three key areas: terminal, gateway and headend," the organization explains in its press materials. "The terminal function was represented in the interoperability event by both set-top boxes and television sets. These terminal devices notably included protected content delivery and a range of basic TV services, combined with rich interactive applications. The gateways provided crucial intermediary protocol translation, mediation and log-in (user personalization) capabilities. Headend provision covered the delivery of VOD (video-on-demand) and linear television, protected video content and multiple service provider 'bouquets' of services and applications. The successful combination of these different capabilities meant that the participating OIPF member companies were able to demonstrate the interoperability of their development products delivering the switching of service providers, protected VOD and linear TV content, and a wide range of services and applications, including rich Web-based services/applications."


North America