News Round-Up (II): AT&T, BBC Red Button, Best Buy, Bluestreak, Brightcove

--AT&T Advanced Advertising Solutions Names Maria Mandel VP of Media and Marketing Innovations
--BBC Unveils its Red-Button Interactive TV Schedule through July 2nd
--Best Buy Launches Mobile App to Enhance Moviegoing, Home Video Experience
--Bluestreak Tapped to Power New Interface, Media Center and Widget Framework for Bouygues Bbox
--Brightcove Unveils Solution for Delivering Video on Android Mobile Devices

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

  • AT&T Advanced Advertising Solutions has named Maria Mandel VP of media and marketing innovations. According to the company, Mandel will "drive advertiser engagement across AT&T's media properties which include IPTV (U-Verse), online"; will "lead the effort to promote Advanced Advertising Solutions brands to agencies, and will focus on creating unique and innovative three-screen advertising solutions that leverage the combined impact of the platforms." She will also "manage trade marketing and event planning for AT&T Advanced Ad Solutions with the goal of broadening the company's success on Madison Avenue and increasing awareness of the unique value proposition," the company says. She was previously senior partner/executive director of digital innovation at Ogilvy and founder of the North American Digital Lab.
  • The BBC has announced the line-up of content that will be available through its red-button interactive TV service through July 2nd.
  • Electronics retailer, Best Buy, has launched a free mobile app, called Best Buy Movie Mode, that it bills as "transform[ing] the way moviegoers engage and interact with the films they enjoy." According to the company, the initial "film enhancing experience" provided by the new app is dubbed "The Minionator" and is designed to enhance the forthcoming 3D animated movie, "Despicable Me." The company says that the experience will offer fans "a deeper connection to 'Despicable Me' by translating for audiences what the film's mischievous little yellow characters, the Minions, are saying." In addition, the company says, the app will "act as a translator during the 3D theatrical end credits for the special language of the Minions," and "will also translate the Minion language throughout the entire movie on Best Buy's exclusive 'Despicable Me' DVD released later this year." According to Best Buy's press materials for the new app, it "uses new patent-pending technology to provide enhanced content to movie lovers during both the theatrical and DVD viewing experience. Additionally," the materials continue, "it serves as a locator for both theaters showing 'Despicable Me' in 3D and Best Buy stores while also providing an interactive interface to unlock exclusive free digital content, courtesy of Best Buy. A phone in Best Buy Movie Mode automatically dims the mobile screen, silences the ringer and discourages texting to ensure audiences have a positive moviegoing experience. Beyond The Minionator, Movie Mode will offer users new movie enhancing experiences and exclusive content for future theatrical and DVD releases." According to Best Buy, the app is available for most mobile platforms, including iPhone, Android, BlackBerry and Windows Mobile.
  • Bluestreak Technology, a Montreal-based company that specializes in Flash platforms for wireless and wired devices, has announced that French telco, Bouygues Telecom, has selected its MachBlue platform to power the next-generation interface of its Bbox IPTV platform. According to the company, the new IPTV interface, which launched at the beginning of the month, "gives consumers a visually rich and intuitive portal and entertainment programming guide created using Flash technology," and future releases of the Bbox interface will include a media center as well as a widget framework for "accessing news, sports, weather, traffic, entertainment gossip, stocks, and horoscopes using the TV."
  • Broadband video platform provider, Brightcove, has announced a new suite of platform capabilities for delivering video on Android mobile devices. According to the company, the suite--which includes the Brightcove App Software Development Kit (SDK) for Android, and mobile templates for Adobe Flash Player 10.1--spans both native apps and mobile Web experiences in order to enable customers to address wide-ranging video use cases on Android devices. Brightcove bills the App SDK for Android as providing a "robust collection of resources for developers who want to create native, video-rich applications that consumers can download, install and use on their Android devices," including "pre-built components for playback, content discovery, and hooks into the Brightcove Media API services." In the near future, the company says, the SDK will "enable one touch sharing to popular social media sites like Twitter and Facebook, Cover Flow playlist navigation, and the ability to surface related and popular video content." The company bills the new mobile templates for Flash Player 10.1, meanwhile, as "enabl[ing] organizations to deploy video that adapts on demand to the playback environment to deliver a superior viewing experience across mobile platforms, including Android devices"; and as "offer[ing] user interface controls that are specifically designed for optimizing video viewing on compact screens found on Android and other leading smartphone platforms, as well as plug-ins available to standard Brightcove-powered video published on the Web." In other Brightcove news: The company has announced the publication of a white paper, entitled "V-Commerce: The Rise of Internet Video," that was co-authored with Adjust Your Set; a deal with Advance Internet to "provide new video technology and tools that will enrich the experiences of the audience, advertisers and content creators in the 12 markets served by Advance Internet's leading local Web sites across the US"; and a deal with Milepost Productions to support a broadband video initiative for vacuum cleaner manufacturer, Hoover.


North America