National Film Board of Canada Launches Free iPad App

The National Film Board of Canada (NFB) contacted [itvt] Wednesday to let us know that it has launched a free, downloadable iPad app in the iTunes Store and on its own Web site. According to the organization, the new app--which it says has the same features as its existing iPhone app, but has been optimized for the iPad--allows users to view over 1,000 NFB documentaries, animated shorts and trailers, streamed over both WiFi and 3G, and includes a selection of content in 3D and HD.

Key features of the new iPad app, according to the NFB, include:

  • Access to over 1,000 free movies.
  • Access to a children's channel featuring "fun and educational" content.
  • The ability for users to store films for up to 48 hours for offline viewing.
  • The ability to browse films by channel/category.
  • The ability to search for films by title.
  • The ability to bookmark one's favorite films.
  • Split-screen technology that allows viewers to browse related content while watching a film.

NFB's iPhone app launched last October. According to the organization, it had been downloaded more than 235,000 times and had generated 821,000 film views as of June 1st. The NFB also offers an online Screening Room that it says has garnered over 5 million views since its launch in January, 2009.

North America